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A single hub to collect, translate and send your data with the flip of a switch.

What is Segment?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
Segment is a tool in the Analytics Integrator category of a tech stack.

Who uses Segment?

2103 companies reportedly use Segment in their tech stacks, including StackShare, LaunchDarkly, and Accenture.

388 developers on StackShare have stated that they use Segment.

Segment Integrations

Google Analytics, Sentry, HubSpot, Intercom, and Mixpanel are some of the popular tools that integrate with Segment. Here's a list of all 109 tools that integrate with Segment.
Public Decisions about Segment

Here are some stack decisions, common use cases and reviews by companies and developers who chose Segment in their tech stack.

Shared insights

Does Segment have one set of code that would integrate Intercom and Amplitude? Or do I have to code in all 3 of them? Do you think it's necessary to have all three for a startup? (Im new here.. and new in the tech world too.)

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Jessica Hutson
Director of Technology at University of Phoenix · | 7 upvotes · 14.8K views

I'm looking to integrate a CDP into our Martech and eventually throughout the organization. We're starting to evaluate Segment, Tealium , and Adobe Experience Manager. Does anyone have experience with these tools? How easy was the onboarding/selection process? Was it challenging to explain the difference between DMP and CDP with leadership?

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Yasmine de Aranda
Chief Growth Officer at Huddol · | 5 upvotes · 9.2K views

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

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Blog Posts

Aug 28, 2019 at 3:10AM logo


Jul 2, 2019 at 9:34PM logo



Segment's Features

  • A single API to integrate third-party tools
  • Data replay that backfills new tools with historical data
  • SQL support to automatically transform and load behavioral data into Amazon Redshift
  • More than 120 tools on the platform
  • One-click to install plugins for WordPress, Magento and WooCommerce
  • Mobile, web and server-side libraries

Segment Alternatives & Comparisons

What are some alternatives to Segment?
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Equinix Metal
As part of Equinix — the world’s digital infrastructure company — we provide automated & interconnected infrastructure. Formerly Packet, now Equinix Metal™.
See all alternatives

Segment's Followers
536 developers follow Segment to keep up with related blogs and decisions.