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Segment

A single hub to collect, translate and send your data with the flip of a switch.

What is Segment?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
Segment is a tool in the Analytics Integrator category of a tech stack.

Who uses Segment?

Companies
2144 companies reportedly use Segment in their tech stacks, including StackShare, LaunchDarkly, and Accenture.

Developers
446 developers on StackShare have stated that they use Segment.

Segment Integrations

Google Analytics, Sentry, HubSpot, Intercom, and Mixpanel are some of the popular tools that integrate with Segment. Here's a list of all 118 tools that integrate with Segment.
Pros of Segment
86
Easy to scale and maintain 3rd party services
49
One API
39
Simple
25
Multiple integrations
19
Cleanest API
10
Easy
9
Free
8
Mixpanel Integration
7
Segment SQL
6
Flexible
4
Google Analytics Integration
2
Clean Integration with Application
2
SQL Access
2
Salesforce Integration
1
Clearbit integration
1
Beautiful UI
1
Integrates with Apptimize
1
Escort
1
Own all your tracking data
1
Woopra Integration
1
Quick setup
Decisions about Segment

Here are some stack decisions, common use cases and reviews by companies and developers who chose Segment in their tech stack.

Shared insights
on
Amplitude
Intercom
Segment

Does Segment have one set of code that would integrate Intercom and Amplitude? Or do I have to code in all 3 of them? Do you think it's necessary to have all three for a startup? (Im new here.. and new in the tech world too.)

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Jessica Hutson
Director of Technology at University of Phoenix · | 7 upvotes · 20.6K views

I'm looking to integrate a CDP into our Martech and eventually throughout the organization. We're starting to evaluate Segment, Tealium , and Adobe Experience Manager. Does anyone have experience with these tools? How easy was the onboarding/selection process? Was it challenging to explain the difference between DMP and CDP with leadership?

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Yasmine de Aranda
Chief Growth Officer at Huddol · | 6 upvotes · 52.7K views

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

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Iva Obrovac
Product Marketing Manager at Martian & Machine · | 6 upvotes · 11.1K views

Hi,

This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

If you are using Segment and GTM together, I would love to learn more about your best practice.

Thanks!

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Blog Posts

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Segment's Features

  • A single API to integrate third-party tools
  • Data replay that backfills new tools with historical data
  • SQL support to automatically transform and load behavioral data into Amazon Redshift
  • More than 120 tools on the platform
  • One-click to install plugins for WordPress, Magento and WooCommerce
  • Mobile, web and server-side libraries

Segment Alternatives & Comparisons

What are some alternatives to Segment?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Equinix Metal
As part of Equinix — the world’s digital infrastructure company — we provide automated & interconnected infrastructure. Formerly Packet, now Equinix Metal™.
See all alternatives

Segment's Followers
654 developers follow Segment to keep up with related blogs and decisions.