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What is Iterable?

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.
Iterable is a tool in the Email Marketing category of a tech stack.

Who uses Iterable?

Companies
16 companies reportedly use Iterable in their tech stacks, including technology, Typeform, and Armut.

Developers
26 developers on StackShare have stated that they use Iterable.

Iterable Integrations

Google Analytics, Mixpanel, Segment, Magento, and Stitch are some of the popular tools that integrate with Iterable. Here's a list of all 13 tools that integrate with Iterable.
Pros of Iterable
6
Segment integration
4
Powerful
3
Send the right message, at right time, to right device
2
Easy to Optimize
Decisions about Iterable

Here are some stack decisions, common use cases and reviews by companies and developers who chose Iterable in their tech stack.

Yasmine de Aranda
Chief Growth Officer at Huddol · | 6 upvotes · 91K views

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

See more

Iterable's Features

  • Triggered, blast and drip campaign emails
  • Mobile push notifications
  • Seamless multi-channel campaigns
  • Scales to hundreds of millions of subscribers
  • Drag-and-drop campaign designer
  • Instant subscriber segmentation
  • A/B testing of all campaign aspects
  • WYSIWYG email template editor
  • Flexible API
  • Real time reporting and revenue tracking

Iterable Alternatives & Comparisons

What are some alternatives to Iterable?
Iterate
It is a modern survey tool built to help technology companies validate ideas, question assumptions, and understand the motivation behind their metrics.
Braze
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.
Marketo
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
Mailchimp
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Zoho Mail
It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.
See all alternatives

Iterable's Followers
47 developers follow Iterable to keep up with related blogs and decisions.