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Google Analytics

Enterprise-class web analytics.
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What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Google Analytics is a tool in the General Analytics category of a tech stack.

Who uses Google Analytics?

67648 companies reportedly use Google Analytics in their tech stacks, including Uber, Airbnb, and Google.

31828 developers on StackShare have stated that they use Google Analytics.

Google Analytics Integrations

CloudFlare, Google Tag Manager, Optimizely, Gatsby, and Segment are some of the popular tools that integrate with Google Analytics. Here's a list of all 143 tools that integrate with Google Analytics.
Public Decisions about Google Analytics

Here are some stack decisions, common use cases and reviews by companies and developers who chose Google Analytics in their tech stack.

Lucas Litton
Director of Strategy at DigitalSignal · | 6 upvotes · 5.8K views

We use the classic, Google Analytics because of our experience and general liking to the platform. It gives us all the information we need to know for every single project. Being able to jump into Google Analytics and see everything upfront use the classic, Google Analytics because of our experience and general liking to the platform. It gives us all the information we need to know for every single project. The platform is also great when sharing reports to client's because it's easy to read when you're not tech savvy.

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Blog Posts

Google Analytics's Features

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
  • Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.
  • Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.
  • Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.

Google Analytics Alternatives & Comparisons

What are some alternatives to Google Analytics?
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
See all alternatives

Google Analytics's Followers
26000 developers follow Google Analytics to keep up with related blogs and decisions.