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Google Analytics vs Google Tag Manager

Google Analytics
102.5K
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5K
Google Tag Manager
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3K
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0
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Google Analytics vs Google Tag Manager: What are the differences?

Developers describe Google Analytics as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. On the other hand, Google Tag Manager is detailed as "Quickly and easily update tags and code snippets on your website or mobile app". Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

Google Analytics belongs to "General Analytics" category of the tech stack, while Google Tag Manager can be primarily classified under "Analytics Integrator".

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2444 developers stacks; compared to Google Tag Manager, which is listed in 431 company stacks and 73 developer stacks.

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    Cons of Google Analytics
    Cons of Google Tag Manager
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      0

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      What is Google Tag Manager?

      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
      What companies use Google Analytics?
      What companies use Google Tag Manager?

      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Google Analytics?
      What tools integrate with Google Tag Manager?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      The Growth Stacks of 2019
      Jul 2 2019 at 9:34PM
      https://img.stackshare.io/stack/374725/default_11e3fd22f9363f9e6b2bd10a6a73e7a93b3a221c.png logo

      Segment

      Google AnalyticsAmazon S3New Relic+25
      10
      5016
      How Raygun Processes Millions of Error Events Per Second
      May 17 2018 at 1:38AM
      https://img.stackshare.io/stack/320214/default_8218d029526c4e1fe2d9111a7e9eeff1dfbe49d5.jpg logo

      Raygun

      GitHubGitGoogle Analytics+22
      12
      8090
      Dubsmash: Scaling To 200 Million Users With 3 Engineers
      Dec 14 2017 at 10:02AM
      https://img.stackshare.io/stack/306419/default_2dafdc90d26a2bbc80c253f15e14a3fa1e19c92a.png logo

      Dubsmash

      GitHubPythonNode.js+47
      43
      67419
      How Sentry Receives 20 Billion Events Per Month While Preparin...
      Nov 8 2017 at 5:09PM
      https://img.stackshare.io/stack/304342/default_a3507ffa24597f83ed25ef8a638434cb4bea24e3.png logo

      Sentry

      JavaScriptGitHubPython+31
      26
      31828
      How LaunchDarkly Serves Over 4 Billion Feature Flags Daily
      Sep 9 2016 at 2:06AM
      https://img.stackshare.io/stack/36962/default_b94e91592923c2d603f9862f033e7efb59636983.png logo

      LaunchDarkly

      GitHubGitGoogle Analytics+30
      25
      14169
      How LendingHome Scaled Their Marketplace To $750M In Real Esta...
      Sep 2 2016 at 3:23AM
      https://img.stackshare.io/stack/36748/Screen_Shot_2017-03-13_at_10.56.54_AM.png logo

      LendingHome

      JavaScriptGitHubjQuery+43
      17
      5093
      The HyperDev Tech Stack: Powering Over 1M Containers
      Aug 5 2016 at 4:07AM
      https://img.stackshare.io/stack/35661/default_d47b1279a13b204e7dc42cded198b44fa828dee2.jpg logo

      Glitch

      JavaScriptGitHubGit+33
      20
      1512
      Scaling Zapier to Automate Billions of Tasks
      Feb 4 2016 at 6:44PM
      https://img.stackshare.io/stack/25100/default_c7e38cfcdd58ce686ec6d1343a14a67c2686c8f6.png logo

      Zapier

      JavaScriptGitHubPython+42
      52
      19140
      What are some alternatives to Google Analytics and Google Tag Manager?
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Piwik
      Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
      Amplitude
      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
      Heap
      Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
      Segment
      Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
      See all alternatives
      Interest over time
      How much does Google Analytics cost?
      How much does Google Tag Manager cost?
      Pricing unavailable
      News about Google Analytics
      Test and Build for Mobile with Google Optimize
      (analytics.googleblog.com)
      Feb 20, 2018
      Lessons from leaders: A data-driven approach helps deliver engaging, relevant messages
      (analytics.googleblog.com)
      Feb 22, 2018
      Richer Google Analytics User Management
      (analytics.googleblog.com)
      Feb 28, 2018
      More reasons to get started with Google Optimize
      (analytics.googleblog.com)
      Mar 1, 2018
      New Analytics Academy course: Getting Started With Google Analytics 360
      (analytics.googleblog.com)
      Mar 14, 2018
      More news
      News about Google Tag Manager
      Customer Data Management, Step One: Setting up Google Tag Manager
      (blog.treasuredata.com)
      Feb 9, 2017
      The Five Minute Guide to Installing Google Tag Manager
      (blog.crazyegg.com)
      Jan 19, 2017
      Google Tag Manager: Giving Mobile Tagging a Little Extra Love
      (analytics.googleblog.com)
      Oct 24, 2016
      More news

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