Lee Munroe
Aug 13, 2014
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Mixpanel
MixpanelMixpanel
Mobile AnalyticsWhat is Mixpanel?
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Mixpanel is a tool in the Mobile Analytics category of a tech stack.
Key Features
Interactive reports to answer more product questionsTeam dashboards & alerts for better visibility into how the things you ship move the numbers that matterLimitless segmentation to analyze why metrics changeGroup analytics to calculate metrics at the account or company levelScalable infrastructure50+ Data integrations to connect your stackData governance to keep data clean and usableSecurity & privacy compliance to keep customer data safe
Mixpanel Pros & Cons
Pros of Mixpanel
- ✓Great visualization ui
- ✓Easy integration
- ✓Great funnel funcionality
- ✓Free
- ✓A wide range of tools
- ✓Powerful Graph Search
- ✓Responsive Customer Support
- ✓Nice reporting
Cons of Mixpanel
- ✗Messaging (notification, email) features are weak
- ✗Paid plans can get expensive
- ✗Limited dashboard capabilities
Mixpanel Alternatives & Comparisons
What are some alternatives to Mixpanel?
React Navigation
Start quickly with built-in navigators that deliver a seamless out-of-the box experience. Navigation views that deliver 60fps animations, and utilize native components to deliver a great look and feel.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Branch Metrics
Branch Metrics is a platform that powers the links that point back to your apps for shares, invites, referrals, and more. Branch makes it incredibly simple to create powerful deeplinks that can pass data across app install, making the entire app experience better. Our goal is to make every app experience frictionless and fundamentally change the way people interact with mobile apps today.