Alternatives to Mixpanel logo

Alternatives to Mixpanel

Amplitude, Google Analytics, Heap, KISSmetrics, and Localytics are the most popular alternatives and competitors to Mixpanel.
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What is Mixpanel and what are its top alternatives?

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Mixpanel is a tool in the Funnel Analysis Analytics category of a tech stack.

Top Alternatives to Mixpanel

  • Amplitude

    Amplitude

    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. ...

  • Google Analytics

    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Heap

    Heap

    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in. ...

  • KISSmetrics

    KISSmetrics

    Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business. ...

  • Localytics

    Localytics

    Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe. ...

  • Pendo

    Pendo

    Use Pendo to create more engaging products. With absolutely no coding, understand everything your customers do in your product and use in-app messages to increase engagement. ...

  • Piwik

    Piwik

    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code. ...

  • Segment

    Segment

    Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch. ...

Mixpanel alternatives & related posts

Amplitude logo

Amplitude

662
448
31
User analytics to fuel explosive user growth
662
448
+ 1
31
PROS OF AMPLITUDE
  • 8
    Great for product managers
  • 7
    Easy setup
  • 6
    Efficient analysis
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
  • 2
    Free for up to 10M user actions per month
  • 1
    Fast
  • 1
    Behavioral cohorts
  • 1
    Great UI
  • 1
    Engagement Matrix is super helpful
CONS OF AMPLITUDE
  • 4
    Super expensive once you're past the free plan

related Amplitude posts

Max Musing
Founder & CEO at BaseDash · | 6 upvotes · 82.5K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Yonas Beshawred

Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

#analytics analyticsstack

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Google Analytics logo

Google Analytics

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Enterprise-class web analytics.
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PROS OF GOOGLE ANALYTICS
  • 1.5K
    Free
  • 926
    Easy setup
  • 886
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 153
    Powerful funnel conversion reporting
  • 136
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Industry Standard
CONS OF GOOGLE ANALYTICS
  • 7
    Confusing UX/UI
  • 5
    Super complex
  • 3
    Very hard to build out funnels
  • 2
    Poor web performance metrics
  • 1
    Time spent on page isn't accurate out of the box
  • 1
    Very easy to confuse the user of the analytics

related Google Analytics posts

Tassanai Singprom

This is my stack in Application & Data

JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

My Utilities Tools

Google Analytics Postman Elasticsearch

My Devops Tools

Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

My Business Tools

Slack

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Max Musing
Founder & CEO at BaseDash · | 6 upvotes · 82.5K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Heap logo

Heap

622
346
126
Automatically capture every user action in your app and measure it all
622
346
+ 1
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PROS OF HEAP
  • 36
    Automatically capture every user action
  • 23
    No code required
  • 21
    Free Plan
  • 14
    Real-time insights
  • 11
    Track custom events
  • 10
    Define user segments
  • 7
    Define active users
  • 2
    Fun to use
  • 2
    Redshift integration
CONS OF HEAP
    Be the first to leave a con

    related Heap posts

    Brett G.
    Shared insights
    on
    Heap
    Pendo
    Mixpanel

    Hello, We are a medical technology company looking to integrate an in-app analytics tool. We've evaluated Mixpanel, Pendo, and Heap and are most impressed that Heap will solve our issues. We'd like to be able to determine not only clicks (con of Pendo) but also swipes and other user gestures within our app. Not sold on all three of these, can also look at other tools. We use Cordova, so hoping to find something compatible with that. Any advice?

    Thanks

    See more
    KISSmetrics logo

    KISSmetrics

    513
    175
    70
    Get actionable metrics for your business.
    513
    175
    + 1
    70
    PROS OF KISSMETRICS
    • 25
      Extremely easy
    • 18
      See customer actions in real time
    • 12
      Cohort Segmentation
    • 9
      Quickly build Key Performance Indicators for your site
    • 6
      API and multiple libraries in different languages
    CONS OF KISSMETRICS
      Be the first to leave a con

      related KISSmetrics posts

      Localytics logo

      Localytics

      35
      51
      2
      App analytics and marketing for iPhone, iPad, Android, HTML5, Blackberry and Windows apps.
      35
      51
      + 1
      2
      PROS OF LOCALYTICS
      • 2
        Unlimited Event Tracking
      CONS OF LOCALYTICS
        Be the first to leave a con

        related Localytics posts

        Pendo logo

        Pendo

        65
        95
        0
        Understand and Guide Your Users
        65
        95
        + 1
        0
        PROS OF PENDO
          Be the first to leave a pro
          CONS OF PENDO
            Be the first to leave a con

            related Pendo posts

            Brett G.
            Shared insights
            on
            Heap
            Pendo
            Mixpanel

            Hello, We are a medical technology company looking to integrate an in-app analytics tool. We've evaluated Mixpanel, Pendo, and Heap and are most impressed that Heap will solve our issues. We'd like to be able to determine not only clicks (con of Pendo) but also swipes and other user gestures within our app. Not sold on all three of these, can also look at other tools. We use Cordova, so hoping to find something compatible with that. Any advice?

            Thanks

            See more
            Piwik logo

            Piwik

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            503
            75
            The ultimate open source alternative to Google Analytics
            1.4K
            503
            + 1
            75
            PROS OF PIWIK
            • 35
              It's good to have an alternative to google analytics
            • 28
              Self-hosted
            • 10
              Easy setup
            • 2
              Not blocked by Brave
            • 0
              Great customs
            CONS OF PIWIK
            • 2
              Hard to export data

            related Piwik posts

            Segment logo

            Segment

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            664
            275
            A single hub to collect, translate and send your data with the flip of a switch.
            2.7K
            664
            + 1
            275
            PROS OF SEGMENT
            • 86
              Easy to scale and maintain 3rd party services
            • 49
              One API
            • 39
              Simple
            • 25
              Multiple integrations
            • 19
              Cleanest API
            • 10
              Easy
            • 9
              Free
            • 8
              Mixpanel Integration
            • 7
              Segment SQL
            • 6
              Flexible
            • 4
              Google Analytics Integration
            • 2
              Clean Integration with Application
            • 2
              SQL Access
            • 2
              Salesforce Integration
            • 1
              Clearbit integration
            • 1
              Beautiful UI
            • 1
              Integrates with Apptimize
            • 1
              Escort
            • 1
              Own all your tracking data
            • 1
              Woopra Integration
            • 1
              Quick setup
            CONS OF SEGMENT
            • 2
              Not clear which events/options are integration-specific
            • 1
              Limitations with integration-specific configurations
            • 1
              Client-side events are separated from server-side

            related Segment posts

            Robert Zuber

            Our primary source of monitoring and alerting is Datadog. We’ve got prebuilt dashboards for every scenario and integration with PagerDuty to manage routing any alerts. We’ve definitely scaled past the point where managing dashboards is easy, but we haven’t had time to invest in using features like Anomaly Detection. We’ve started using Honeycomb for some targeted debugging of complex production issues and we are liking what we’ve seen. We capture any unhandled exceptions with Rollbar and, if we realize one will keep happening, we quickly convert the metrics to point back to Datadog, to keep Rollbar as clean as possible.

            We use Segment to consolidate all of our trackers, the most important of which goes to Amplitude to analyze user patterns. However, if we need a more consolidated view, we push all of our data to our own data warehouse running PostgreSQL; this is available for analytics and dashboard creation through Looker.

            See more
            Max Musing
            Founder & CEO at BaseDash · | 6 upvotes · 82.5K views

            Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

            Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

            See more