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Google Tag Manager

Quickly and easily update tags and code snippets on your website or mobile app
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What is Google Tag Manager?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Google Tag Manager is a tool in the Analytics Integrator category of a tech stack.

Who uses Google Tag Manager?

53038 companies reportedly use Google Tag Manager in their tech stacks, including, Slack, and

3836 developers on StackShare have stated that they use Google Tag Manager.

Google Tag Manager Integrations

Google Analytics, Marketo, STUDIO, FastSpring, and Wonderpush are some of the popular tools that integrate with Google Tag Manager. Here's a list of all 17 tools that integrate with Google Tag Manager.

Google Tag Manager Alternatives & Comparisons

What are some alternatives to Google Tag Manager?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Facebook Pixel
A code that you place on your website. It collects data that helps you track conversions from Facebook ads
Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
Ensighten is a comprehensive website security company, offering next generation compliance, enforcement and client-side protection against data loss, ad injection and intrusion.
See all alternatives

Google Tag Manager's Followers
2675 developers follow Google Tag Manager to keep up with related blogs and decisions.