Alternatives to Google Tag Manager logo

Alternatives to Google Tag Manager

Google Analytics, Mixpanel, Facebook Pixel, Segment, and Ensighten are the most popular alternatives and competitors to Google Tag Manager.
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What is Google Tag Manager and what are its top alternatives?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Google Tag Manager is a tool in the Analytics Integrator category of a tech stack.

Top Alternatives to Google Tag Manager

  • Google Analytics

    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Mixpanel

    Mixpanel

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...

  • Facebook Pixel

    Facebook Pixel

    A code that you place on your website. It collects data that helps you track conversions from Facebook ads ...

  • Segment

    Segment

    Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch. ...

  • Ensighten

    Ensighten

    Ensighten is a comprehensive website security company, offering next generation compliance, enforcement and client-side protection against data loss, ad injection and intrusion. ...

  • Hotjar

    Hotjar

    See how visitors are really using your website, collect user feedback and turn more visitors into customers. ...

  • Google Search Console

    Google Search Console

    It is a web service, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites. Its tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in search results. ...

  • Rudderstack

    Rudderstack

    RudderStack allows you to easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools. ...

Google Tag Manager alternatives & related posts

Google Analytics logo

Google Analytics

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Enterprise-class web analytics.
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PROS OF GOOGLE ANALYTICS
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
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    Easy to integrate
CONS OF GOOGLE ANALYTICS
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 4
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box

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Tassanai Singprom

This is my stack in Application & Data

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Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 116.4K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

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Mixpanel logo

Mixpanel

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Powerful, self-serve product analytics to help you convert, engage, and retain more users
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PROS OF MIXPANEL
  • 143
    Great visualization ui
  • 107
    Easy integration
  • 76
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 1
    Nice reporting
CONS OF MIXPANEL
  • 2
    Messaging (notification, email) features are weak
  • 2
    Paid plans can get expensive

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Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 116.4K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Yasmine de Aranda
Chief Growth Officer at Huddol · | 6 upvotes · 83.9K views

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

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Facebook Pixel logo

Facebook Pixel

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A piece of code for your website that lets you measure, optimise and build audiences for your advertising...
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      Iva Obrovac
      Product Marketing Manager at Martian & Machine · | 6 upvotes · 21.8K views

      Hi,

      This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

      So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

      From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

      If you are using Segment and GTM together, I would love to learn more about your best practice.

      Thanks!

      See more
      Segment logo

      Segment

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      A single hub to collect, translate and send your data with the flip of a switch.
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      PROS OF SEGMENT
      • 86
        Easy to scale and maintain 3rd party services
      • 49
        One API
      • 39
        Simple
      • 25
        Multiple integrations
      • 19
        Cleanest API
      • 10
        Easy
      • 9
        Free
      • 8
        Mixpanel Integration
      • 7
        Segment SQL
      • 6
        Flexible
      • 4
        Google Analytics Integration
      • 2
        Clean Integration with Application
      • 2
        SQL Access
      • 2
        Salesforce Integration
      • 1
        Clearbit integration
      • 1
        Beautiful UI
      • 1
        Integrates with Apptimize
      • 1
        Escort
      • 1
        Own all your tracking data
      • 1
        Woopra Integration
      • 1
        Quick setup
      CONS OF SEGMENT
      • 2
        Not clear which events/options are integration-specific
      • 1
        Limitations with integration-specific configurations
      • 1
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      Robert Zuber

      Our primary source of monitoring and alerting is Datadog. We’ve got prebuilt dashboards for every scenario and integration with PagerDuty to manage routing any alerts. We’ve definitely scaled past the point where managing dashboards is easy, but we haven’t had time to invest in using features like Anomaly Detection. We’ve started using Honeycomb for some targeted debugging of complex production issues and we are liking what we’ve seen. We capture any unhandled exceptions with Rollbar and, if we realize one will keep happening, we quickly convert the metrics to point back to Datadog, to keep Rollbar as clean as possible.

      We use Segment to consolidate all of our trackers, the most important of which goes to Amplitude to analyze user patterns. However, if we need a more consolidated view, we push all of our data to our own data warehouse running PostgreSQL; this is available for analytics and dashboard creation through Looker.

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      Max Musing
      Founder & CEO at BaseDash · | 8 upvotes · 116.4K views

      Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

      Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

      See more
      Ensighten logo

      Ensighten

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      Website Security & Privacy Compliance
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          Hotjar logo

          Hotjar

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            Jason Barry
            Cofounder at FeaturePeek · | 7 upvotes · 154.3K views

            Segment has made it a no-brainer to integrate with third-party scripts and services, and has saved us from doing pointless redeploys just to change the It gives you the granularity to toggle services on different environments without having to make any code changes.

            It's also a great platform for discovering SaaS products that you could add to your own – just by browsing their catalog, I've discovered tools we now currently use to augment our main product. Here are a few:

            • Heap: We use Heap for our product analytics. Heap's philosophy is to gather events from multiple sources, and then organize and graph segments to form your own business insights. They have a few starter graphs like DAU and retention to help you get started.
            • Hotjar: If a picture's worth a thousand words, than a video is worth 1000 * 30fps = 30k words per second. Hotjar gives us videos of user sessions so we can pinpoint problems that aren't necessarily JS exceptions – say, logical errors in a UX flow – that we'd otherwise miss.
            • Bugsnag: Bugsnag has been a big help in catching run-time errors that our users encounter. Their Slack integration pings us when something goes wrong (which we can control if we want to notified on all bugs or just new bugs), and their source map uploader means that we don't have to debug minified code.
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            Sumit Seth

            I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.

            I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.

            #StackDecisionsLaunch

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            Google Search Console logo

            Google Search Console

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            A web service, provided free of charge for webmasters
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                Rudderstack

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