Google Tag Manager Alternatives

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Chartbeat provides realtime analytics to Websites and blogs, and shows visitors, load times, and referring sites on a minute-by-minute basis.

Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards.

A code that you place on your website. It collects data that helps you track conversions from Facebook ads

It is a web service, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites. Its tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in search results.

Accelerate big data analytics and artificial intelligence (AI) solutions with Azure Databricks, a fast, easy and collaborative Apache Spark–based analytics service.

Keen is a powerful set of API's that allow you to stream, store, query, and visualize event-based data. Customer-facing metrics bring SaaS products to the next level with acquiring, engaging, and retaining customers.

Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.

Quantify your coding - open source plugins for automatic time tracking & insights into your programming.

Open-source product analytics for developers and product teams. PostHog helps you build better products without sharing your data with anyone. Deploy on your own infrastructure and automatically collect events, session recordings and more.

Ahoy provides a solid foundation to track visits and events in Ruby, JavaScript, and native apps.

Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate.

It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.

Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.

It is an open-source web analytics tool that is made simple and privacy-friendly. It collects only aggregated data. This requires cheaper database queries and considerably less data is saved to the database.

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

It is a collaborative audio/video editor that works like a doc. It includes transcription, a screen recorder, publishing, full multitrack editing, and some mind-bendingly useful AI tools.

It provides default tracking for the interactions most people care about, and it provides several convenience features (e.g. declarative event tracking) to make it easier than ever to understand how people are interacting with your site.

Collect and analyze your web traffic for all your sites in real-time using our fast, reliable, hosted system. See overview data for all your sites on a single page.

It is designed exclusively to serve companies using video on their websites for marketing, support, and sales.

Build dashboards and reports with exactly the metrics you need using plain Python scripts. There is nothing new to learn. Bitdeli keeps your results up to date, no matter how much data you have or how complex your metrics are. Get started in minutes with our growing library of open-source analytics, created by experienced data hackers.

It helps you get descriptive reports and record the actions of individual users, find out what people are searching for on your site, collect statistics on each ad. Direct, and keep track of conversion rates - even while offline.

It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

RudderStack allows you to easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools.

A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.

Fathom tracks users on a website (without collecting personal data) and give you a non-nerdy breakdown of your top content and top referrers. It does so with user-centric rights and privacy, and without selling, sharing or giving away the data you collect. It's a simple and easy to use for website owners at any technical level.

Maze empowers product and marketing teams to test anything from prototypes to copy, or round up user feedback—all in one place. Rapidly collect user insights across teams and create better user experiences, together.

It is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions. It collects only the metrics you care about and everything fits on a single page.

The GoSquared dashboard provides you with an overview of all the most important metrics behind your site’s traffic. From source information to visitor count, and from a dynamic timeline to engagement metrics, the dashboard is simple-to-read and accessed in one.

It is an orchestrator that's designed for developing and maintaining data assets, such as tables, data sets, machine learning models, and reports.

It helps software managers and engineers to better understand the workflow of the code processes to identify bottlenecks, reduce technical debt, compare trends and become more productive.

It is open source web analytics software that you can use to track and analyze how people use your websites and applications. It provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs.

Astro is the modern data orchestration platform, powered by Apache Airflow. Astro enables data engineers, data scientists, and data analysts to build, run, and observe pipelines-as-code.

Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.

Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.

It is a complete analytics platform built around Apache Druid. While traditional business intelligence workflows focus on using static reports and dashboards, it provides rapid, dynamic access to streaming and batch data. Leverage the power of Druid to instantly create ad-hoc views on real-time and historical data and explain any pattern or anomaly.

It is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab.

A code-generated, type-safe tracking library to accurately implement analytics events that are defined and maintained in a single-source-of-truth web app. Built to optimize the experience of maintaining and version controlling complicated event schemas.

Statsbot is helping you take control of your raw data, providing an all-in-one analysis tool for engineers and non-tech folks alike.

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