Google Analytics vs Heap

Need advice about which tool to choose?Ask the StackShare community!

Google Analytics

118.9K
42.3K
+ 1
5K
Heap

665
432
+ 1
126
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Google Analytics vs Heap: What are the differences?

Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; Heap: Automatically capture every user action in your app and measure it all. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

Google Analytics belongs to "General Analytics" category of the tech stack, while Heap can be primarily classified under "Funnel Analysis Analytics".

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Heap provides the following key features:

  • Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly
  • Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more
  • All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.

"Free" is the top reason why over 1476 developers like Google Analytics, while over 33 developers mention "Automatically capture every user action" as the leading cause for choosing Heap.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15336 company stacks & 2438 developers stacks; compared to Heap, which is listed in 113 company stacks and 10 developer stacks.

Decisions about Google Analytics and Heap
Dennis Paulus
Founder, Software Engineer & Product Manager at BlazingMedia · | 7 upvotes · 15.6K views

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

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Pros of Google Analytics
Pros of Heap
  • 1.5K
    Free
  • 924
    Easy setup
  • 887
    Data visualization
  • 696
    Real-time stats
  • 402
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
  • 36
    Automatically capture every user action
  • 23
    No code required
  • 21
    Free Plan
  • 14
    Real-time insights
  • 11
    Track custom events
  • 10
    Define user segments
  • 7
    Define active users
  • 2
    Fun to use
  • 2
    Redshift integration

Sign up to add or upvote prosMake informed product decisions

Cons of Google Analytics
Cons of Heap
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 5
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
    Be the first to leave a con

    Sign up to add or upvote consMake informed product decisions

    What is Google Analytics?

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    What is Heap?

    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

    Need advice about which tool to choose?Ask the StackShare community!

    Jobs that mention Google Analytics and Heap as a desired skillset
    CBRE
    United States of America California Sunnyvale
    What companies use Google Analytics?
    What companies use Heap?
    See which teams inside your own company are using Google Analytics or Heap.
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    What tools integrate with Google Analytics?
    What tools integrate with Heap?

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    Blog Posts

    Jul 2 2019 at 9:34PM

    Segment

    Google AnalyticsAmazon S3New Relic+25
    10
    6360
    GitHubPythonNode.js+47
    53
    70783
    GitHubGitSlack+30
    27
    16947
    JavaScriptGitHubGit+33
    20
    1876
    What are some alternatives to Google Analytics and Heap?
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Piwik
    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Segment
    Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
    See all alternatives