Google Analytics vs Heap: What are the differences?

Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; Heap: Automatically capture every user action in your app and measure it all. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

Google Analytics belongs to "General Analytics" category of the tech stack, while Heap can be primarily classified under "Funnel Analysis Analytics".

Some of the features offered by Google Analytics are:

• Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
• Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
• Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Heap provides the following key features:

• Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly
• Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more
• All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.

"Free" is the top reason why over 1476 developers like Google Analytics, while over 33 developers mention "Automatically capture every user action" as the leading cause for choosing Heap.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15336 company stacks & 2438 developers stacks; compared to Heap, which is listed in 113 company stacks and 10 developer stacks.