Google Analytics vs Segment

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Google Analytics

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Google Analytics vs Segment: What are the differences?

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Segment? A single hub to collect, translate and send your data with the flip of a switch. Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Google Analytics can be classified as a tool in the "General Analytics" category, while Segment is grouped under "Analytics Integrator".

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Segment provides the following key features:

  • A single API to integrate third-party tools
  • Data replay that backfills new tools with historical data
  • SQL support to automatically transform and load behavioral data into Amazon Redshift

"Free" is the top reason why over 1476 developers like Google Analytics, while over 85 developers mention "Easy to scale and maintain 3rd party services" as the leading cause for choosing Segment.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Segment, which is listed in 831 company stacks and 79 developer stacks.

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Pros of Google Analytics
Pros of Segment
  • 1.5K
  • 926
    Easy setup
  • 886
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 153
    Powerful funnel conversion reporting
  • 136
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
  • 1
    Industry Standard
  • 86
    Easy to scale and maintain 3rd party services
  • 49
    One API
  • 39
  • 25
    Multiple integrations
  • 19
    Cleanest API
  • 10
  • 9
  • 8
    Mixpanel Integration
  • 7
    Segment SQL
  • 6
  • 4
    Google Analytics Integration
  • 2
    Clean Integration with Application
  • 2
    SQL Access
  • 2
    Salesforce Integration
  • 1
    Clearbit integration
  • 1
    Beautiful UI
  • 1
    Integrates with Apptimize
  • 1
  • 1
    Own all your tracking data
  • 1
    Woopra Integration
  • 1
    Quick setup

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Cons of Google Analytics
Cons of Segment
  • 7
    Confusing UX/UI
  • 5
    Super complex
  • 3
    Very hard to build out funnels
  • 2
    Poor web performance metrics
  • 1
    Time spent on page isn't accurate out of the box
  • 1
    Very easy to confuse the user of the analytics
  • 2
    Not clear which events/options are integration-specific
  • 1
    Limitations with integration-specific configurations
  • 1
    Client-side events are separated from server-side

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What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Segment?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Need advice about which tool to choose?Ask the StackShare community!

What companies use Google Analytics?
What companies use Segment?
See which teams inside your own company are using Google Analytics or Segment.
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What tools integrate with Google Analytics?
What tools integrate with Segment?

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Blog Posts

Aug 28 2019 at 3:10AM


Jul 2 2019 at 9:34PM


What are some alternatives to Google Analytics and Segment?
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
See all alternatives
Reviews of Google Analytics and Segment
Software Engineer at Faire
Review of
Google Analytics

Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however:

If you need something free this is definitely your best option.

How developers use Google Analytics and Segment
StackShare uses

I’ve known Peter at Segment for about a year now. I think I first got wind of Segment through their Analytics Academy. Segment seemed like it could be really useful for folks that have a lot of analytics solutions. For us, it was more of a future-proof sort of thing. Where I knew we’d need more analytics (by more, I mean something other than Google Analytics) eventually so this seemed like an easy way to add new ones later on. It’s definitely been useful so far and I’m looking forward to using it more as we add more analytics solutions.

Lawrence Cheuk uses
Google Analytics

I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

shridhardalavi uses
Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Tim Lucas uses
Google Analytics

Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

datapile uses
Google Analytics

We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

osu! Ripple uses
Google Analytics

We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

Lee Munroe uses

Instead of going back and forth integrating 3rd party scripts, Segment let me set up tracking once then I could switch all other tools on from their control panel. Made it easier to get Mixpanel, Intercom, Olark etc. up and running without touching code.

Lyndon Wong uses

Integration of various user data sources and destinations for marketing automation, communications, and analytics.

Udacity uses

Logging analytics for payment attempts, successes, failures, total revenue, enrollments, project submissions, etc.

Tristan Bailey uses

For Adding event tagging and not having to add all the apis I am testing just channel them