Google Analytics vs Segment

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Google Analytics

116.9K
40.7K
+ 1
5K
Segment

2.9K
811
+ 1
275
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Google Analytics vs Segment: What are the differences?

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Segment? A single hub to collect, translate and send your data with the flip of a switch. Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Google Analytics can be classified as a tool in the "General Analytics" category, while Segment is grouped under "Analytics Integrator".

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Segment provides the following key features:

  • A single API to integrate third-party tools
  • Data replay that backfills new tools with historical data
  • SQL support to automatically transform and load behavioral data into Amazon Redshift

"Free" is the top reason why over 1476 developers like Google Analytics, while over 85 developers mention "Easy to scale and maintain 3rd party services" as the leading cause for choosing Segment.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Segment, which is listed in 831 company stacks and 79 developer stacks.

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Pros of Google Analytics
Pros of Segment
  • 1.5K
    Free
  • 923
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 402
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
  • 86
    Easy to scale and maintain 3rd party services
  • 49
    One API
  • 39
    Simple
  • 25
    Multiple integrations
  • 19
    Cleanest API
  • 10
    Easy
  • 9
    Free
  • 8
    Mixpanel Integration
  • 7
    Segment SQL
  • 6
    Flexible
  • 4
    Google Analytics Integration
  • 2
    Salesforce Integration
  • 2
    SQL Access
  • 2
    Clean Integration with Application
  • 1
    Own all your tracking data
  • 1
    Quick setup
  • 1
    Clearbit integration
  • 1
    Beautiful UI
  • 1
    Integrates with Apptimize
  • 1
    Escort
  • 1
    Woopra Integration

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Cons of Google Analytics
Cons of Segment
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 5
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
  • 2
    Not clear which events/options are integration-specific
  • 1
    Limitations with integration-specific configurations
  • 1
    Client-side events are separated from server-side

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What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Segment?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Need advice about which tool to choose?Ask the StackShare community!

Jobs that mention Google Analytics and Segment as a desired skillset
Pinterest
Palo Alto, CA, US; San Francisco, CA, US; Seattle, WA, US
CBRE
Australia New South Wales Sydney
CBRE
Malaysia Wilayah Persekutuan Kuala Lumpur Kuala Lumpur
CBRE
United Kingdom of Great Britain and Northern Ireland England Feltham
CBRE
United States of America Texas Richardson
CBRE
United States of America Minnesota Minneapolis
What companies use Google Analytics?
What companies use Segment?
See which teams inside your own company are using Google Analytics or Segment.
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What tools integrate with Google Analytics?
What tools integrate with Segment?

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Blog Posts

GitHubOptimizelySegment+3
2
1077
Aug 28 2019 at 3:10AM

Segment

PythonJavaAmazon S3+16
6
2269
Jul 2 2019 at 9:34PM

Segment

Google AnalyticsAmazon S3New Relic+25
10
6240
GitHubPythonNode.js+47
53
70422
What are some alternatives to Google Analytics and Segment?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
See all alternatives