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Marketo

Helping marketers master the art and science of digital marketing

What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
Marketo is a tool in the Marketing Automation category of a tech stack.

Who uses Marketo?

Companies
1417 companies reportedly use Marketo in their tech stacks, including Accenture, CircleCI, and Segment.

Developers
274 developers on StackShare have stated that they use Marketo.

Marketo Integrations

Slack, Google Tag Manager, Trello, Twilio, and Shopify are some of the popular tools that integrate with Marketo. Here's a list of all 61 tools that integrate with Marketo.
Pros of Marketo
8
Salesforce.com integration
5
Complex automation
Decisions about Marketo

Here are some stack decisions, common use cases and reviews by companies and developers who chose Marketo in their tech stack.

We are looking to launch our first NPS Survey. Any recommendations on a good place to start? Tools in considering are Delighted or SurveyMonkey. Preferably link the analytics with Marketo.

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Blog Posts

Jul 2 2019 at 9:34PM

Segment

+25
10
5835

Marketo's Features

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization
  • Social- Amplify reach across all channels with integrated social sharing, engagement and promotion
  • Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready
  • Events- Completely automate marketing programs for webinars and tradeshows
  • Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop
  • Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM
  • Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting

Marketo Alternatives & Comparisons

What are some alternatives to Marketo?
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
Pardot
It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
Eloqua
Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process
Mailchimp
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
See all alternatives

Marketo's Followers
306 developers follow Marketo to keep up with related blogs and decisions.