What is Marketo and what are its top alternatives?
Marketo is a leading marketing automation platform that helps businesses engage with their customers and drive revenue through personalized marketing campaigns, lead generation, and analytics. Key features of Marketo include lead nurturing, email marketing, social media integration, and reporting tools. However, some limitations of Marketo include a steep learning curve and being on the pricier side.
HubSpot: HubSpot is a comprehensive marketing platform that offers tools for email marketing, SEO, social media, and CRM integration. Pros include user-friendly interface and all-in-one marketing solutions, while cons include higher pricing tiers.
Pardot: Pardot, owned by Salesforce, is a B2B marketing automation platform that offers lead management, email marketing, and analytics tools. Pros include seamless integration with Salesforce CRM, while cons include a steeper learning curve.
ActiveCampaign: ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM tools. Pros include affordable pricing and user-friendly interface, while cons include limited advanced features.
SharpSpring: SharpSpring is a marketing automation platform designed for agencies and small to midsize businesses, offering features like lead scoring, dynamic content, and CRM integration. Pros include affordable pricing and robust automation capabilities, while cons include a less polished interface.
Keap: Keap, formerly Infusionsoft, offers CRM and marketing automation solutions tailored for small businesses, with features like lead scoring, campaign builder, and reporting tools. Pros include easy-to-use interface and robust CRM capabilities, while cons include limited integrations.
Eloqua: Eloqua, from Oracle, is a marketing automation platform for enterprise-level businesses, offering lead nurturing, campaign management, and measurement tools. Pros include enterprise-level scalability and advanced features, while cons include higher pricing for smaller businesses.
GetResponse: GetResponse is an all-in-one marketing platform that offers email marketing, landing pages, and marketing automation tools. Pros include affordable pricing and easy-to-use interface, while cons include limited customization options.
Sendinblue: Sendinblue is a marketing automation platform that offers email marketing, SMS marketing, and CRM tools to help businesses engage with customers. Pros include affordable pricing and user-friendly interface, while cons include limited integrations.
Autopilot: Autopilot is a visual marketing automation tool that helps businesses automate customer journeys, segment leads, and track campaign performance. Pros include visual automation builder and intuitive interface, while cons include higher pricing tiers for advanced features.
SharpSpring: SharpSpring is a marketing automation platform designed for agencies and small to midsize businesses, offering features like lead scoring, dynamic content, and CRM integration. Pros include affordable pricing and robust automation capabilities, while cons include a less polished interface.
Top Alternatives to Marketo
HubSpotAttract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. ...
PardotIt is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. ...
EloquaSuccessful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process ...
MailchimpMailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform. ...
ActiveCampaignRecognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages. ...
Constant ContactAs an industry leader in permission based online marketing, Constant Contact partners with the leading providers of online marketing and social media marketing solutions. ...
Salesforce Marketing CloudEmail marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications. ...
IterableIterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support. ...
Marketo alternatives & related posts
- Lead management47
- Automatic customer segmenting based on properties20
- Email / Blog scheduling18
- Scam1
- Advertisement1
- Any Franchises using Hubspot Sales CRM?1
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- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
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- Support1
- Advanced flow builder0
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- Segment integration6
- Powerful4
- Send the right message, at right time, to right device3
- Easy to Optimize2
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