We use the classic, Google Analytics because of our experience and general liking to the platform. It gives us all the information we need to know for every single project. Being able to jump into Google Analytics and see everything upfront https://stackshare.io/markdown-helpWe use the classic, Google Analytics because of our experience and general liking to the platform. It gives us all the information we need to know for every single project. The platform is also great when sharing reports to client's because it's easy to read when you're not tech savvy.