Google Analytics vs Piwik

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Google Analytics

107.9K
32.8K
+ 1
5K
Piwik

1.4K
503
+ 1
75
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Google Analytics vs Piwik: What are the differences?

Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; Piwik: The ultimate open source alternative to Google Analytics. Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!.

Google Analytics and Piwik belong to "General Analytics" category of the tech stack.

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Piwik provides the following key features:

  • Real time data updates
  • Customizable Dashboard
  • All Websites Dashboard

"Free" is the top reason why over 1479 developers like Google Analytics, while over 34 developers mention "It's good to have an alternative to google analytics" as the leading cause for choosing Piwik.

Piwik is an open source tool with 11.3K GitHub stars and 1.78K GitHub forks. Here's a link to Piwik's open source repository on GitHub.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15298 company stacks & 2385 developers stacks; compared to Piwik, which is listed in 816 company stacks and 102 developer stacks.

Decisions about Google Analytics and Piwik
Dennis Paulus
Founder, Software Engineer & Product Manager at BlazingMedia · | 7 upvotes · 9.9K views

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

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Pros of Google Analytics
Pros of Piwik
  • 1.5K
    Free
  • 926
    Easy setup
  • 886
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 153
    Powerful funnel conversion reporting
  • 136
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Industry Standard
  • 35
    It's good to have an alternative to google analytics
  • 28
    Self-hosted
  • 10
    Easy setup
  • 2
    Not blocked by Brave
  • 0
    Great customs

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Cons of Google Analytics
Cons of Piwik
  • 7
    Confusing UX/UI
  • 5
    Super complex
  • 3
    Very hard to build out funnels
  • 2
    Poor web performance metrics
  • 1
    Time spent on page isn't accurate out of the box
  • 1
    Very easy to confuse the user of the analytics
  • 2
    Hard to export data

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- No public GitHub repository available -

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Piwik?

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Need advice about which tool to choose?Ask the StackShare community!

What companies use Google Analytics?
What companies use Piwik?
See which teams inside your own company are using Google Analytics or Piwik.
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What tools integrate with Google Analytics?
What tools integrate with Piwik?

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Blog Posts

Jul 2 2019 at 9:34PM

Segment

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What are some alternatives to Google Analytics and Piwik?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
Segment
Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
See all alternatives
Reviews of Google Analytics and Piwik
Software Engineer at Faire
Review of
Google Analytics

Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

If you need something free this is definitely your best option.

Review of
Piwik

I liked this very much, it provides more details

How developers use Google Analytics and Piwik
Lawrence Cheuk uses
Google Analytics

I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

shridhardalavi uses
Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Tim Lucas uses
Google Analytics

Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

datapile uses
Google Analytics

We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

osu! Ripple uses
Google Analytics

We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

Elite Strategies uses
Piwik

We've used Piwik for 5+ years on this website, and use it to track website analytics for our main domain.

CoverMyMeds uses
Piwik

self-hosted Google Analytics is needed to account for HIPAA concerns.

Tim De Lange uses
Piwik

Click tracking of various things we didnt want google to see.

Rohith Nandakumar uses
Piwik

Or Mixpanel? Requires setting up I think.

Boolster GmbH uses
Piwik

Best real time visitor log