Google Analytics vs Mixpanel

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Google Analytics

107.8K
32.8K
+ 1
5K
Mixpanel

5.3K
2.2K
+ 1
433
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Google Analytics vs Mixpanel: What are the differences?

Developers describe Google Analytics as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. On the other hand, Mixpanel is detailed as "Actions speak louder than page views". Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Google Analytics belongs to "General Analytics" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Mixpanel provides the following key features:

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"Free", "Easy setup" and "Data visualization" are the key factors why developers consider Google Analytics; whereas "Great visualization ui", "Easy integration " and "Great funnel funcionality" are the primary reasons why Mixpanel is favored.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2443 developers stacks; compared to Mixpanel, which is listed in 1841 company stacks and 196 developer stacks.

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Pros of Google Analytics
Pros of Mixpanel
  • 1.5K
    Free
  • 926
    Easy setup
  • 886
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 153
    Powerful funnel conversion reporting
  • 136
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Industry Standard
  • 142
    Great visualization ui
  • 107
    Easy integration
  • 76
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 1
    Nice reporting

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Cons of Google Analytics
Cons of Mixpanel
  • 7
    Confusing UX/UI
  • 5
    Super complex
  • 3
    Very hard to build out funnels
  • 2
    Poor web performance metrics
  • 1
    Time spent on page isn't accurate out of the box
  • 1
    Very easy to confuse the user of the analytics
  • 2
    Messaging (notification, email) features are weak
  • 2
    Paid plans can get expensive

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What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Mixpanel?

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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What companies use Google Analytics?
What companies use Mixpanel?
See which teams inside your own company are using Google Analytics or Mixpanel.
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What tools integrate with Google Analytics?
What tools integrate with Mixpanel?

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Blog Posts

Jul 2 2019 at 9:34PM

Segment

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What are some alternatives to Google Analytics and Mixpanel?
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
Segment
Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
See all alternatives
Reviews of Google Analytics and Mixpanel
Software Engineer at Faire
Review of
Google Analytics

Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

If you need something free this is definitely your best option.

Review of
Mixpanel

I am using Mixpanel in a Saas App, it's the most advanced analytics platform ever. I have used similar products in the past and Mixpanel beats every other product out there.

The main feature I like is the funnels, which give some actionable insights regarding my product, I was able to make feature decisions based on this. I was even able to make critical decisions regarding the work flow.

Also now with their People feature , I am able to automate email notification based on users activity.

How developers use Google Analytics and Mixpanel
Lee Munroe uses
Mixpanel

Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out.

Lawrence Cheuk uses
Google Analytics

I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

shridhardalavi uses
Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Tim Lucas uses
Google Analytics

Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

osu! Ripple uses
Google Analytics

We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

datapile uses
Google Analytics

We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

Coolfront Technologies uses
Mixpanel

Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter".

Flutter Health Inc. uses
Mixpanel

Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users.

Lee Munroe uses
Mixpanel

Track events and what users are doing.

Vamsi Krishna uses
Mixpanel

User engagement , segments, funnels