Amplitude vs Google Analytics

Need advice about which tool to choose?Ask the StackShare community!

Amplitude

884
687
+ 1
36
Google Analytics

125.9K
48.2K
+ 1
5K
Add tool

Amplitude vs Google Analytics: What are the differences?

Key Differences between Amplitude and Google Analytics

Amplitude and Google Analytics are both powerful analytics tools used by businesses to gain insights into user behavior and improve their online presence. However, there are several key differences that set them apart:

  1. Data Collection Method: Amplitude focuses on event-based tracking, allowing businesses to track specific user actions, such as clicks, sign-ups, or purchases. On the other hand, Google Analytics primarily uses pageview-based tracking, providing a broader view of user activity on a website.

  2. Real-time Analytics: Amplitude offers real-time analytics, allowing businesses to monitor user behavior instantly and make data-driven decisions in real-time. Google Analytics provides near real-time data, but there may be a delay of a few hours before data is updated.

  3. User Segmentation and Cohort Analysis: Amplitude provides more advanced user segmentation capabilities, enabling businesses to analyze specific segments or cohorts of users based on various criteria, such as user demographics, behaviors, or user actions. Google Analytics also offers segmentation, but it may not be as flexible or granular as Amplitude.

  4. Funnel Analysis: While both tools offer funnel analysis, Amplitude provides more in-depth funnel visualization and analysis features, allowing businesses to optimize their conversion funnels and identify bottlenecks in the user journey more effectively.

  5. Data Retention: Amplitude retains raw event data for a longer period compared to Google Analytics. While Google Analytics retains data for 26 months, Amplitude retains raw data for years, providing businesses with the ability to perform historical analysis and compare data over extended periods.

  6. Pricing Model: The pricing models of Amplitude and Google Analytics differ significantly. Amplitude offers a tiered pricing model based on the volume of events tracked, making it more suitable for businesses with a higher volume of events. On the other hand, Google Analytics is free to use for most businesses, with a premium version (Google Analytics 360) available for enterprise-level organizations.

In Summary, Amplitude provides more advanced event-based tracking, real-time analytics, and flexible user segmentation capabilities, while Google Analytics offers broader pageview-based tracking, near real-time data, and a free version suitable for most businesses.

Get Advice from developers at your company using StackShare Enterprise. Sign up for StackShare Enterprise.
Learn More
Pros of Amplitude
Pros of Google Analytics
  • 11
    Great for product managers
  • 8
    Easy setup
  • 6
    Efficient analysis
  • 2
    Behavioral cohorts
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
  • 2
    Free for up to 10M user actions per month
  • 1
    Fast
  • 1
    Great UI
  • 1
    Engagement Matrix is super helpful
  • 1.5K
    Free
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 2
    Advanced ecommerce
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Irina

Sign up to add or upvote prosMake informed product decisions

Cons of Amplitude
Cons of Google Analytics
  • 4
    Super expensive once you're past the free plan
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box

Sign up to add or upvote consMake informed product decisions

What is Amplitude?

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Need advice about which tool to choose?Ask the StackShare community!

What companies use Amplitude?
What companies use Google Analytics?
See which teams inside your own company are using Amplitude or Google Analytics.
Sign up for StackShare EnterpriseLearn More

Sign up to get full access to all the companiesMake informed product decisions

What tools integrate with Amplitude?
What tools integrate with Google Analytics?

Sign up to get full access to all the tool integrationsMake informed product decisions

Blog Posts

Jul 2 2019 at 9:34PM

Segment

Google AnalyticsAmazon S3New Relic+25
10
6726
GitHubPythonNode.js+47
54
72273
GitHubGitDocker+34
29
42413
GitHubGitSlack+30
27
18249
What are some alternatives to Amplitude and Google Analytics?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Flurry
More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.
CleverTap
We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
Countly
Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.
Localytics
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
See all alternatives