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What is Mailchimp?

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Mailchimp is a tool in the Email Marketing category of a tech stack.

Who uses Mailchimp?

7190 companies reportedly use Mailchimp in their tech stacks, including Glovo, Barogo, and Oxylabs.

7610 developers on StackShare have stated that they use Mailchimp.

Mailchimp Integrations

Slack, Shopify, Zendesk, Intercom, and HipChat are some of the popular tools that integrate with Mailchimp. Here's a list of all 151 tools that integrate with Mailchimp.
Public Decisions about Mailchimp

Here are some stack decisions, common use cases and reviews by companies and developers who chose Mailchimp in their tech stack.

Kirill Shirinkin
Kirill Shirinkin
Cloud and DevOps Consultant at mkdev | 12 upvotes 路 602.3K views

As a small startup we are very conscious about picking up the tools we use to run the project. After suffering with a mess of using at the same time Trello , Slack , Telegram and what not, we arrived at a small set of tools that cover all our current needs. For product management, file sharing, team communication etc we chose Basecamp and couldn't be more happy about it. For Customer Support and Sales Intercom works amazingly well. We are using MailChimp for email marketing since over 4 years and it still covers all our needs. Then on payment side combination of Stripe and Octobat helps us to process all the payments and generate compliant invoices. On techie side we use Rollbar and GitLab (for both code and CI). For corporate email we picked G Suite. That all costs us in total around 300$ a month, which is quite okay.

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Spenser Coke
Spenser Coke
Product Engineer at Loanlink.de | 9 upvotes 路 273.6K views

When starting a new company and building a new product w/ limited engineering we chose to optimize for expertise and rapid development, landing on Rails API, w/ AngularJS on the front.

The reality is that we're building a CRUD app, so we considered going w/ vanilla Rails MVC to optimize velocity early on (it may not be sexy, but it gets the job done). Instead, we opted to split the codebase to allow for a richer front-end experience, focus on skill specificity when hiring, and give us the flexibility to be consumed by multiple clients in the future.

We also considered .NET core or Node.js for the API layer, and React on the front-end, but our experiences dealing with mature Node APIs and the rapid-fire changes that comes with state management in React-land put us off, given our level of experience with those tools.

We're using GitHub and Trello to track issues and projects, and a plethora of other tools to help the operational team, like Zapier, MailChimp, Google Drive with some basic Vue.js & HTML5 apps for smaller internal-facing web projects.

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Tim Nolet
Tim Nolet
Founder, Engineer & Dishwasher at Checkly | 6 upvotes 路 26.6K views

Hotjar GitHub MailChimp Drift

When I started Checkly, I had no clear strategy on collection, managing and acting on customer feedback.

Over the last year, going from private beta to the first couple dozen customers I found my way in the jungle of customer feedback tooling and found something that worked for me and my company.

The linked post is a bit less technical than normally. The post goes into:

  • Using Hotjar and how it sorta worked for me.
  • Using Drift and why I was totally wrong about chat widget.
  • Using GitHub as a public roadmap.
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Hey! We are Raisegiving, a payments platform geared towards helping nonprofits raise money and manage donors. We are looking to give our Users (Admins of nonprofits) the ability to integrate their Raisegiving account with other tools such as Mailchimp and QuickBooks.

Examples of desired use cases:

  • Users should be able to sync Raisegiving audience with their Mailchimp audience, trigger the creation of a new Mailchimp audience based on data from their Raisegiving account.
  • Donations made on our platform should sync with users Quickbooks account.

Does anyone have any helpful insights into the pros and cons of Tray.io vs Zapier?

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Deep Shah
Deep Shah
Software Engineer at Amazon | 4 upvotes 路 5.6K views

I only know Java and so thinking of building a web application in the following order. I need some help on what alternatives I can choose. Open to replace components, services, or infrastructure.

  • Frontend: AngularJS, Bootstrap
  • Web Framework: Spring Boot
  • Database: Amazon DynamoDB
  • Authentication: Auth0
  • Deployment: Amazon EC2 Container Service
  • Local Testing: Docker
  • Marketing: Mailchimp (Separately Export from Auth0)
  • Website Domain: GoDaddy
  • Routing: Amazon Route 53

PS: Open to exploring options of going completely native ( AWS Lambda, AWS Security but have to learn all)

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Jack Graves
Jack Graves
Head of Product Development at Automation Consultants | 2 upvotes 路 15.2K views

MailChimp is currently the tool that we use to market our products via our marketing team. It enables quick, automated marketing campaigns which help communicate new features and changes to our software.

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Mailchimp's Features

  • Facebook Integration
  • AutoConnect Templates
  • Full Featured API
  • Subscriber Analytics
  • MailChimp Mobile
  • Email Templates
  • Template Language
  • Drag-and-Drop Editor
  • Multi-user Accounts
  • Autoresponders
  • Co-branding
  • Custom Forms
  • Data Security and Privacy
  • Email Delivery
  • Groups
  • Image and File Hosting
  • List Management
  • Segmentation
  • Service and Support
  • Subscriber Preferences
  • Delivery Doctor
  • Geolocation
  • Inbox Inspector
  • Merge Tags
  • RSS-to-email
  • Campaign Archives
  • Comments
  • Social Sharing
  • Reports Overview
  • Social Stats
  • A/B Split Testing
  • List Dashboard

Mailchimp Alternatives & Comparisons

What are some alternatives to Mailchimp?
Twilio SendGrid
Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
It is the first ECRM鈥揳n Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
Campaign Monitor
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.
See all alternatives

Mailchimp's Followers
6198 developers follow Mailchimp to keep up with related blogs and decisions.
Olawunmi Olatunji
Carlos P
Jefferson Rosa
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Vijender Kumar
Krina Shah