What is Mailchimp?
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Mailchimp is a tool in the Email Marketing category of a tech stack.
Why developers like Mailchimp
Smooth setup & ui
Robust e-mail creation
Integrates with a lot of external services
A/B Testing Subject Lines