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Intercom

5.4K
2.1K
+ 1
599
Mailchimp

17.8K
8.6K
+ 1
1.2K
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Intercom vs MailChimp: What are the differences?

Intercom: A fundamentally new way to communicate with your customers. Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email; MailChimp: Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Intercom and MailChimp are primarily classified as "Engagement/Lifecycle Marketing" and "Email Marketing" tools respectively.

Some of the features offered by Intercom are:

  • Live customer data
  • Rich user and company profiles
  • Real-time customer segments

On the other hand, MailChimp provides the following key features:

  • Facebook Integration
  • AutoConnect Templates
  • Full Featured API

"Know who your users are", "Auto-messaging" and "In-app messaging as well as email" are the key factors why developers consider Intercom; whereas "Smooth setup & ui", "Mailing list" and "Robust e-mail creation" are the primary reasons why MailChimp is favored.

Rainist, Typeform, and OpenGov are some of the popular companies that use MailChimp, whereas Intercom is used by StackShare, Heroku, and Product Hunt. MailChimp has a broader approval, being mentioned in 1666 company stacks & 668 developers stacks; compared to Intercom, which is listed in 1411 company stacks and 217 developer stacks.

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Pros of Intercom
Pros of Mailchimp
  • 167
    Know who your users are
  • 114
    Auto-messaging
  • 107
    In-app messaging as well as email
  • 88
    Customer support
  • 67
    Usage tracking
  • 18
    Great Blog
  • 11
    Organized engagement, great ui & service
  • 9
    Direct chat with customers on your site
  • 3
    Onboarding new users
  • 3
    Very helpful
  • 2
    Tirman
  • 2
    Free tier
  • 2
    Filter and segment users
  • 2
    Github integration
  • 2
    Very Useful
  • 2
    No Mac app
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 149
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 60
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
    Segmentation
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
    Autoresponders
  • 3
    RSS-to-email
  • 3
    Co-branding
  • 3
    Customization
  • 3
    Embedded signup forms
  • 2
    Automation
  • 1
    Great logo
  • 1
    Groups
  • 0
    Landing pages

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Cons of Intercom
Cons of Mailchimp
  • 5
    Changes pricing model all the time
  • 2
    Super expensive
  • 1
    No Terraform provider
  • 1
    Poor API
  • 1
    Charged based on subscribers as opposed to emails sent

Sign up to add or upvote consMake informed product decisions

What is Intercom?

Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.

What is Mailchimp?

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Need advice about which tool to choose?Ask the StackShare community!

What companies use Intercom?
What companies use Mailchimp?
See which teams inside your own company are using Intercom or Mailchimp.
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What tools integrate with Intercom?
What tools integrate with Mailchimp?

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What are some alternatives to Intercom and Mailchimp?
Zendesk
Zendesk provides an integrated on-demand helpdesk - customer support portal solution based on the latest Web 2.0 technologies and design philosophies.
Drift
Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.
Crisp
Chat with website visitors, integrate your favorite tools, and deliver a great customer experience.
Front
Front allows you to collaborate with your team, stay productive, and use email and social together. Currently available on Mac, Windows, Web, and Mobile.
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
See all alternatives
Reviews of Intercom and Mailchimp
CTO and Co Founder
Review of
Mailchimp

I have been using MailChimp and I found it the best choice for Newsletter and building email templates.

The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.

I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.

Everything else is great.

Rollout.io
Review of
Intercom

We love intercom.io, from customer management to automatic emails. Great wat to stay in touch with your users.

How developers use Intercom and Mailchimp
Tim Lucas uses
Intercom

Intercom powers both the email support, and support via the inline message window on the web. Custom events are sent from both the browser via click and Wistia video events, as well as from the Rails application, to give a complete view of user activity from within Intercom. Intercom let us segment the users based on trialling, purchased, and levels of engagement.

Volkan Özçelik uses
Mailchimp

At zerotoherojs.com there are two kinds of mailing that I send.

  1. Important system emails.
  2. News and updates.

I send the important emails using Mailgun, and news and updates using MailChimp.

For managing your mailing list, and sending occasional newsletters, MailChimp is the best.

Badge List uses
Intercom

I don't know what we would do without Intercom. It's the best tool I've ever found for knowing who your users are and establishing a bulletproof line of communication with them both outbound and inbound.

Cyril Duchon-Doris uses
Intercom

Intercom popup for easy user interactions, displaying help messages. Static and event-based user context lets us send smart and targeted messages to users.

Lyndon Wong uses
Mailchimp

Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).

Giftstarter uses
Mailchimp

We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.

Promethean TV uses
Mailchimp

MailChimp is used by our business development team for email marketing and customer communications.

Lyndon Wong uses
Intercom

Full-lifecycle communications via email and in-app messaging, for batch and automated campaigns.

dotmos uses
Mailchimp

Send out our monthly and holiday update emails and to communicate with our beta testers.

bright machine uses
Intercom

Used by our clients to track what their users are doing, and for proactive support.