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ActiveCampaign

187
155
+ 1
0
Mailchimp

18.5K
9.1K
+ 1
1.2K
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ActiveCampaign vs MailChimp: What are the differences?

ActiveCampaign: Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages; MailChimp: Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

ActiveCampaign belongs to "Marketing Automation" category of the tech stack, while MailChimp can be primarily classified under "Email Marketing".

Some of the features offered by ActiveCampaign are:

  • Contact management
  • Drag and Drop email designer
  • Conversations

On the other hand, MailChimp provides the following key features:

  • Facebook Integration
  • AutoConnect Templates
  • Full Featured API

Rainist, Typeform, and OpenGov are some of the popular companies that use MailChimp, whereas ActiveCampaign is used by BILLSHARK, Outsourcing Hub, and Publing. MailChimp has a broader approval, being mentioned in 1666 company stacks & 670 developers stacks; compared to ActiveCampaign, which is listed in 11 company stacks and 5 developer stacks.

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Pros of ActiveCampaign
Pros of Mailchimp
  • 0
    Advanced flow builder
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 149
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 60
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
    Segmentation
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
    Autoresponders
  • 3
    RSS-to-email
  • 3
    Co-branding
  • 3
    Customization
  • 3
    Embedded signup forms
  • 2
    Automation
  • 1
    Great logo
  • 1
    Groups
  • 0
    Landing pages

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Cons of ActiveCampaign
Cons of Mailchimp
    Be the first to leave a con
    • 2
      Super expensive
    • 1
      No Terraform provider
    • 1
      Poor API
    • 1
      Charged based on subscribers as opposed to emails sent

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    What is ActiveCampaign?

    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

    What is Mailchimp?

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use ActiveCampaign?
    What companies use Mailchimp?
    See which teams inside your own company are using ActiveCampaign or Mailchimp.
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    What tools integrate with ActiveCampaign?
    What tools integrate with Mailchimp?

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    What are some alternatives to ActiveCampaign and Mailchimp?
    InfusionSoft
    It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
    ConvertKit
    It is a powerful new email service provider that provides Infusionsoft like automation capabilities without the Infusionsoft price
    HubSpot
    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
    GetResponse
    It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
    Drip
    It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
    See all alternatives