Litmus vs MailChimp: What are the differences?

Litmus: Email Testing and Email Marketing Analytics *. Litmus is a testing service for web and marketing professionals. It allows people to cross-browser test their websites, and test their email newsletters across a range of email clients and spam filters; *MailChimp:** Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Litmus belongs to "Email Testing" category of the tech stack, while MailChimp can be primarily classified under "Email Marketing".

Some of the features offered by Litmus are:

• You send us a copy of your email design, either by uploading the HTML or sending us a test email. Within a couple of minutes you'll see screenshots of your email as it's rendered by all the different email clients. Made a change? One click starts a re-test.
• PREVIEW IN REAL EMAIL CLIENTS- Litmus shows you screenshots of your email newsletter as it looks across all major email clients.
• CHECK ON MOBILE DEVICES- See your email on the most popular mobile devices. Litmus even lets you realistically scroll your email on the device.

On the other hand, MailChimp provides the following key features:

• Facebook Integration
• AutoConnect Templates
• Full Featured API

"Support for tons of email clients" is the top reason why over 10 developers like Litmus, while over 259 developers mention "Smooth setup & ui" as the leading cause for choosing MailChimp.

PedidosYa, Sellsuki, and Movielala are some of the popular companies that use MailChimp, whereas Litmus is used by Mailchimp, Lensley, and 37 Signals. MailChimp has a broader approval, being mentioned in 1657 company stacks & 655 developers stacks; compared to Litmus, which is listed in 27 company stacks and 4 developer stacks.