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Segment

2.9K
797
+ 1
275
Snowplow

114
137
+ 1
27
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Segment vs Snowplow: What are the differences?

What is Segment? A single hub to collect, translate and send your data with the flip of a switch. Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

What is Snowplow? Enterprise-strength web, mobile, and event analytics, powered by Hadoop, Kinesis, Redshift and Elasticsearch. Every single event, from your website(s), mobile app(s), desktop applications and server-side systems, stored in your own data warehouse and available to action in real-time.

Segment and Snowplow are primarily classified as "Analytics Integrator" and "Custom Analytics" tools respectively.

Some of the features offered by Segment are:

  • A single API to integrate third-party tools
  • Data replay that backfills new tools with historical data
  • SQL support to automatically transform and load behavioral data into Amazon Redshift

On the other hand, Snowplow provides the following key features:

  • Record events from your website, mobile app, server side systems, third party systems and any type of connected device , so that you have a record of what happened, when, and to whom
  • Processes that data including validating, enriching and modeling it
  • Load that data into your own datawarehouse to power sophisticted analytics

"Easy to scale and maintain 3rd party services" is the primary reason why developers consider Segment over the competitors, whereas "Can track any type of digital event" was stated as the key factor in picking Snowplow.

Snowplow is an open source tool with 4.82K GitHub stars and 1K GitHub forks. Here's a link to Snowplow's open source repository on GitHub.

StackShare, Product Hunt, and Typeform are some of the popular companies that use Segment, whereas Snowplow is used by Tilt, Auto Trader, and Opower. Segment has a broader approval, being mentioned in 831 company stacks & 79 developers stacks; compared to Snowplow, which is listed in 23 company stacks and 7 developer stacks.

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Pros of Segment
Pros of Snowplow
  • 86
    Easy to scale and maintain 3rd party services
  • 49
    One API
  • 39
    Simple
  • 25
    Multiple integrations
  • 19
    Cleanest API
  • 10
    Easy
  • 9
    Free
  • 8
    Mixpanel Integration
  • 7
    Segment SQL
  • 6
    Flexible
  • 4
    Google Analytics Integration
  • 2
    Salesforce Integration
  • 2
    SQL Access
  • 2
    Clean Integration with Application
  • 1
    Own all your tracking data
  • 1
    Quick setup
  • 1
    Clearbit integration
  • 1
    Beautiful UI
  • 1
    Integrates with Apptimize
  • 1
    Escort
  • 1
    Woopra Integration
  • 6
    Can track any type of digital event
  • 4
    First-party tracking
  • 4
    Data quality
  • 3
    Redshift integration
  • 3
    Real-time streams
  • 3
    Completely open source
  • 2
    Snowflake integration
  • 2
    BigQuery integration

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Cons of Segment
Cons of Snowplow
  • 2
    Not clear which events/options are integration-specific
  • 1
    Limitations with integration-specific configurations
  • 1
    Client-side events are separated from server-side
    Be the first to leave a con

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    - No public GitHub repository available -

    What is Segment?

    Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

    What is Snowplow?

    Snowplow is a real-time event data pipeline that lets you track, contextualize, validate and model your customers’ behaviour across your entire digital estate.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Segment?
    What companies use Snowplow?
    See which teams inside your own company are using Segment or Snowplow.
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    Sign up to get full access to all the companiesMake informed product decisions

    What tools integrate with Segment?
    What tools integrate with Snowplow?

    Sign up to get full access to all the tool integrationsMake informed product decisions

    Blog Posts

    GitHubOptimizelySegment+3
    2
    1070
    Aug 28 2019 at 3:10AM

    Segment

    PythonJavaAmazon S3+16
    6
    2247
    Jul 2 2019 at 9:34PM

    Segment

    Google AnalyticsAmazon S3New Relic+25
    10
    6187
    GitHubGitDocker+34
    29
    41434
    GitHubGitSlack+30
    26
    16340
    What are some alternatives to Segment and Snowplow?
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    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
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