Google Tag Manager vs Segment

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Google Tag Manager

59.3K
4.4K
+ 1
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Segment

2.7K
706
+ 1
275
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Google Tag Manager vs Segment: What are the differences?

Google Tag Manager: Quickly and easily update tags and code snippets on your website or mobile app. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want; Segment: A single hub to collect, translate and send your data with the flip of a switch. Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Google Tag Manager and Segment can be primarily classified as "Analytics Integrator" tools.

According to the StackShare community, Segment has a broader approval, being mentioned in 827 company stacks & 77 developers stacks; compared to Google Tag Manager, which is listed in 414 company stacks and 72 developer stacks.

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Pros of Google Tag Manager
Pros of Segment
    Be the first to leave a pro
    • 86
      Easy to scale and maintain 3rd party services
    • 49
      One API
    • 39
      Simple
    • 25
      Multiple integrations
    • 19
      Cleanest API
    • 10
      Easy
    • 9
      Free
    • 8
      Mixpanel Integration
    • 7
      Segment SQL
    • 6
      Flexible
    • 4
      Google Analytics Integration
    • 2
      Clean Integration with Application
    • 2
      SQL Access
    • 2
      Salesforce Integration
    • 1
      Clearbit integration
    • 1
      Beautiful UI
    • 1
      Integrates with Apptimize
    • 1
      Escort
    • 1
      Own all your tracking data
    • 1
      Woopra Integration
    • 1
      Quick setup

    Sign up to add or upvote prosMake informed product decisions

    Cons of Google Tag Manager
    Cons of Segment
      Be the first to leave a con
      • 2
        Not clear which events/options are integration-specific
      • 1
        Limitations with integration-specific configurations
      • 1
        Client-side events are separated from server-side

      Sign up to add or upvote consMake informed product decisions

      What is Google Tag Manager?

      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

      What is Segment?

      Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Google Tag Manager?
      What companies use Segment?
      See which teams inside your own company are using Google Tag Manager or Segment.
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      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Google Tag Manager?
      What tools integrate with Segment?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      +3
      2
      1002
      Aug 28 2019 at 3:10AM

      Segment

      +16
      5
      2109
      Jul 2 2019 at 9:34PM

      Segment

      +25
      10
      5827
      +34
      29
      40670
      +30
      25
      15342
      What are some alternatives to Google Tag Manager and Segment?
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Facebook Pixel
      A code that you place on your website. It collects data that helps you track conversions from Facebook ads
      Ensighten
      Ensighten is a comprehensive website security company, offering next generation compliance, enforcement and client-side protection against data loss, ad injection and intrusion.
      Hotjar
      See how visitors are really using your website, collect user feedback and turn more visitors into customers.
      See all alternatives