Google Tag Manager vs Segment

Google Tag Manager

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Segment

2.6K
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+ 1
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Google Tag Manager vs Segment: What are the differences?

Google Tag Manager: Quickly and easily update tags and code snippets on your website or mobile app. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want; Segment: A single hub to collect, translate and send your data with the flip of a switch. Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Google Tag Manager and Segment can be primarily classified as "Analytics Integrator" tools.

According to the StackShare community, Segment has a broader approval, being mentioned in 827 company stacks & 77 developers stacks; compared to Google Tag Manager, which is listed in 414 company stacks and 72 developer stacks.

Pros of Google Tag Manager
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    Cons of Google Tag Manager
    Cons of Segment
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      What companies use Google Tag Manager?
      What companies use Segment?

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      What tools integrate with Google Tag Manager?
      What tools integrate with Segment?

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      What are some alternatives to Google Tag Manager and Segment?
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Facebook Pixel
      A code that you place on your website. It collects data that helps you track conversions from Facebook ads
      Ensighten
      Ensighten is a comprehensive website security company, offering next generation compliance, enforcement and client-side protection against data loss, ad injection and intrusion.
      Hotjar
      See how visitors are really using your website, collect user feedback and turn more visitors into customers.
      See all alternatives