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Heap vs KISSmetrics vs Mixpanel: What are the differences?
- Data Collection Method: Heap automatically captures all user interactions on a website or app, providing a comprehensive dataset without requiring manual event tracking. KISSmetrics focuses on capturing events that are specifically tagged by the user, providing more customized data but requiring more manual setup. Mixpanel also relies on event tracking, but offers more flexibility in defining events and allows for segmentation based on user properties.
- Data Visualization: Heap provides a simple and intuitive interface for viewing data, with built-in features like retroactive event tracking. KISSmetrics offers detailed funnels and cohort analysis tools for in-depth visualization of user behavior. Mixpanel includes advanced features such as A/B testing and funnel analysis, making it suitable for complex data analysis needs.
- User Identification: Heap assigns a unique ID to each user automatically, making it easy to track individual user actions. KISSmetrics requires manual identification of users through email addresses or other identifiers. Mixpanel provides options for user identification through various methods, enabling targeted analysis and messaging.
- Integration: Heap offers seamless integration with various platforms, including popular tools like Google Analytics, Slack, and Salesforce. KISSmetrics also integrates with multiple platforms but may require more manual setup. Mixpanel provides extensive integration options, allowing for synchronization with different data sources and tools.
- Cost: Heap offers a simpler pricing model based on monthly tracked users, making it easy to scale without unexpected costs. KISSmetrics and Mixpanel have tiered pricing based on features and monthly usage, which can make predicting costs challenging for growing businesses.
- Customer Support: Heap provides email support, documentation, and resources to assist users with onboarding and troubleshooting. KISSmetrics offers personalized customer support but may require a higher level of engagement for assistance. Mixpanel provides a range of support options, including phone support and dedicated customer success managers for larger clients.
In Summary, Heap, KISSmetrics, and Mixpanel differ in their data collection methods, visualization tools, user identification processes, integration capabilities, pricing structures, and customer support offerings.
Hello, We are a medical technology company looking to integrate an in-app analytics tool. We've evaluated Mixpanel, Pendo, and Heap and are most impressed that Heap will solve our issues. We'd like to be able to determine not only clicks (con of Pendo) but also swipes and other user gestures within our app. Not sold on all three of these, can also look at other tools. We use Cordova, so hoping to find something compatible with that. Any advice?
Thanks
Hello Brett,
Not sure about Cordova and compatibility with the product analytics tools. However, I believe you can set up events to swipe and cross that information with the page or the workflow. I was using Adobe Analytics when I was working on a banking app but I believe that is really really expensive. Other options can be Amplitude or PostHog. Amplitude because I think it is a really good tool and PostHog because of the pricing.
I hope you found this helpful.
Cheers,
I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.
Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).
Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.
Another option you might consider is Google Analytics App+Web.
It is a new type of Google Analytics property which is event-based (like Amplitude and Mixpanel). In App+Web you can collect exactly the same data and in the same format as the other 2 tools mentioned.
The great things about it are: - it is free - there is a free integration with BigQuery (though you'll need to pay for BigQuery, but for most SmB's it is peanuts - $5-30 a month)
Not so great: - reporting side is pretty buggy (App+Web is very new).
So if you are ok building your reporting in something like Google Data Studio, App+Web will be a great option. Your data analyst will especially be happy to have all the data in SQL format (BigQuery).
If you choose App+Web, then you can use Google Optimize (also free) as an A/B testing solution.
Hello Ben,
I have been using Mixpanel and Amplitude and both of them are good solutions in order to track events on your product; events, funnel analysis, retention and so on. The most important thing is that you set up properly the taxonomy and naming convention of your events' structure. I don't have anything against Segment I tried once but I didn't work with that tool but it for sure is a good one based on other workmates' opinions. ¡Important! When tracking distribution channels, take into consideration the attribution channel and all the touches that the users do in all the channels before your conversions. Some of them are good to open a path and other ones good to close.
Besides that, for A/B testing there are several options in the market but VWO is a good one that with a lot of features to get good insights into the A/B testing. Another one could be Optimizely or Google Optimize. ¡Important! Some teams instead run A/B testing because sometimes that could be a technological issue, they run cohort tests, where basically they change features on the product and they analyse this performance with the new users and compare. That could have another issue like seasonality but it is another option.
Overview, I recommend Amplitude and VWO but just to make simple the answer, because Mixpanel, Segment and the other options that the other users wrote here are good too.
All the best, and let me know how your experience was with all these tools. :)
Cheers,
Pros of Heap
- Automatically capture every user action36
- No code required23
- Free Plan21
- Real-time insights14
- Track custom events11
- Define user segments10
- Define active users7
- Redshift integration2
- Fun to use2
Pros of KISSmetrics
- Extremely easy25
- See customer actions in real time18
- Cohort Segmentation12
- Quickly build Key Performance Indicators for your site9
- API and multiple libraries in different languages6
Pros of Mixpanel
- Great visualization ui144
- Easy integration108
- Great funnel funcionality78
- Free58
- A wide range of tools22
- Powerful Graph Search15
- Responsive Customer Support11
- Nice reporting2
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Cons of Heap
Cons of KISSmetrics
Cons of Mixpanel
- Messaging (notification, email) features are weak2
- Paid plans can get expensive2
- Limited dashboard capabilities1
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