Google Analytics vs Heap vs Mixpanel

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Google Analytics

118.7K
42.2K
+ 1
5K
Heap

665
432
+ 1
126
Mixpanel

6.4K
3.1K
+ 1
434
Decisions about Google Analytics, Heap, and Mixpanel
Dennis Paulus
Founder, Software Engineer & Product Manager at BlazingMedia · | 7 upvotes · 15.6K views

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

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Pros of Google Analytics
Pros of Heap
Pros of Mixpanel
  • 1.5K
    Free
  • 924
    Easy setup
  • 887
    Data visualization
  • 696
    Real-time stats
  • 402
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
  • 36
    Automatically capture every user action
  • 23
    No code required
  • 21
    Free Plan
  • 14
    Real-time insights
  • 11
    Track custom events
  • 10
    Define user segments
  • 7
    Define active users
  • 2
    Fun to use
  • 2
    Redshift integration
  • 144
    Great visualization ui
  • 107
    Easy integration
  • 76
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 1
    Nice reporting

Sign up to add or upvote prosMake informed product decisions

Cons of Google Analytics
Cons of Heap
Cons of Mixpanel
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 5
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
    Be the first to leave a con
    • 2
      Messaging (notification, email) features are weak
    • 2
      Paid plans can get expensive
    • 1
      Limited dashboard capabilities

    Sign up to add or upvote consMake informed product decisions

    What is Google Analytics?

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    What is Heap?

    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

    What is Mixpanel?

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

    Need advice about which tool to choose?Ask the StackShare community!

    Jobs that mention Google Analytics, Heap, and Mixpanel as a desired skillset
    What companies use Google Analytics?
    What companies use Heap?
    What companies use Mixpanel?

    Sign up to get full access to all the companiesMake informed product decisions

    What tools integrate with Google Analytics?
    What tools integrate with Heap?
    What tools integrate with Mixpanel?

    Sign up to get full access to all the tool integrationsMake informed product decisions

    Blog Posts

    Jul 2 2019 at 9:34PM

    Segment

    Google AnalyticsAmazon S3New Relic+25
    10
    6353
    GitHubPythonNode.js+47
    53
    70755
    GitHubGitSlack+30
    27
    16907
    JavaScriptGitHubGit+33
    20
    1869
    What are some alternatives to Google Analytics, Heap, and Mixpanel?
    Piwik
    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Segment
    Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
    Tableau
    Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
    See all alternatives