Alternatives to Demandbase logo

Alternatives to Demandbase

Marketo, AdRoll, Engagio, HubSpot, and Clearbit are the most popular alternatives and competitors to Demandbase.
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What is Demandbase and what are its top alternatives?

Demandbase is a B2B marketing platform that helps businesses identify and target specific companies and individuals within those companies for their marketing campaigns. It offers features such as account-based advertising, personalized messaging, and analytics to track campaign performance. However, some limitations include its relatively high cost and the learning curve required to fully utilize its features.

  1. Terminus: Terminus is a comprehensive account-based marketing platform that helps businesses target and engage with key accounts. Key features include account-based advertising, analytics, and integrations with CRM systems. Pros include a user-friendly interface and strong customer support, while cons include limited customization options.
  2. RollWorks: RollWorks offers account-based marketing solutions aimed at driving revenue growth. It provides features like account targeting, personalized ads, and analytics. Pros include easy integration with CRM systems and robust targeting options, while cons include a higher price point.
  3. Engagio: Engagio is an account-based marketing platform focused on improving sales and marketing alignment. Key features include account insights, personalized messaging, and marketing analytics. Pros include advanced engagement tracking and a user-friendly interface, while cons include limited reporting capabilities.
  4. 6sense: 6sense uses artificial intelligence to predict buyers' intent and help businesses target the right accounts. Features include predictive analytics, account segmentation, and personalized content recommendations. Pros include accurate predictions and seamless integrations, while cons include a steep learning curve.
  5. Madison Logic: Madison Logic is a B2B marketing platform that focuses on account-based advertising and lead generation. Key features include intent data insights, account targeting, and lead scoring. Pros include a vast database of B2B contacts and scalable advertising options, while cons include limited reporting capabilities.
  6. Triblio: Triblio offers account-based marketing solutions that target key accounts with personalized messaging. Features include content personalization, campaign automation, and lead scoring. Pros include ease of use and strong customer support, while cons include limited integrations.
  7. True Influence: True Influence is a data-driven B2B marketing platform that helps businesses identify and engage with potential customers. Key features include intent monitoring, account insights, and lead scoring. Pros include real-time data updates and customizable audience segmentation, while cons include a complex pricing structure.
  8. InsideView: InsideView provides B2B data and intelligence solutions to help businesses improve their sales and marketing efforts. Features include data enrichment, account targeting, and predictive analytics. Pros include a vast database of contacts and actionable insights, while cons include occasional data inaccuracies.
  9. Visitor Queue: Visitor Queue is a B2B lead generation platform that helps businesses identify website visitors and turn them into leads. Key features include visitor tracking, lead scoring, and integrations with CRM systems. Pros include easy setup and affordable pricing, while cons include limited customization options.
  10. Folloze: Folloze offers a personalized marketing platform for B2B businesses looking to engage with key accounts. Features include content personalization, account targeting, and analytics. Pros include customizable templates and easy campaign management, while cons include limited reporting capabilities.

Top Alternatives to Demandbase

  • Marketo
    Marketo

    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. ...

  • AdRoll
    AdRoll

    It is an e-commerce marketing platform that gives growing D2C brands the power to connect with customers wherever they are. ...

  • Engagio
    Engagio

    It helps B2B marketers drive new business & expand relationships with high-value accounts by orchestrating human connection at scale. ...

  • HubSpot
    HubSpot

    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. ...

  • Clearbit
    Clearbit

    Clearbit builds business intelligence APIs. Retrieve social data from emails and look up company information from domains. ...

  • JavaScript
    JavaScript

    JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles. ...

  • Git
    Git

    Git is a free and open source distributed version control system designed to handle everything from small to very large projects with speed and efficiency. ...

  • GitHub
    GitHub

    GitHub is the best place to share code with friends, co-workers, classmates, and complete strangers. Over three million people use GitHub to build amazing things together. ...

Demandbase alternatives & related posts

Marketo logo

Marketo

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      Easy to setup, flexible & scalable
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      Engagio logo

      Engagio

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          HubSpot logo

          HubSpot

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            Any Franchises using Hubspot Sales CRM?
          CONS OF HUBSPOT
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            Shared insights
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            HubSpotHubSpotPipedrivePipedrive

            Looking for the best CRM choice for an early-stage tech company selling through product-led growth to medium and big companies. Don't know if Salesforce or HubSpot are too rigid for PGL and expensive. I also had an experience of companies outgrowing Pipedrive pretty fast

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            Shared insights
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            FreshsalesFreshsalesHubSpotHubSpot

            Comparing HubSpot and Freshsales, not sure which to choose. Company and contact information is shareable among tech and sales teams allowing both parties to upkeep customers' contact details. Capturing leads from social media and system assigning to sales or having the option to manual assign. Sales follow up with sales activities. Once deal, technical involve to follow up regular customer visits, support ticketing, training, remind customers to renew licenses, work on projects and etc. Require a single platform to share a calendar to understand internal team activities and customer activities.

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            Clearbit logo

            Clearbit

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            APIs for determining who's behind an email address
            99
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            PROS OF CLEARBIT
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              Good usability
            • 3
              Reliable
            • 3
              Excellent customer support
            • 3
              Simple customer validation
            • 2
              Great changelogs and onsite notifications
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              Easy integration
            • 2
              Free company logo API
            • 2
              Prospector API is amazing
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              Beautiful documentation
            • 2
              Great UI/dashboard
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              Detailed logs for every API request made
            CONS OF CLEARBIT
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              JavaScript logo

              JavaScript

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                Fast
              • 745
                Light weight
              • 425
                Flexible
              • 392
                You can't get a device today that doesn't run js
              • 286
                Non-blocking i/o
              • 237
                Ubiquitousness
              • 191
                Expressive
              • 55
                Extended functionality to web pages
              • 49
                Relatively easy language
              • 46
                Executed on the client side
              • 30
                Relatively fast to the end user
              • 25
                Pure Javascript
              • 21
                Functional programming
              • 15
                Async
              • 13
                Full-stack
              • 12
                Setup is easy
              • 12
                Future Language of The Web
              • 12
                Its everywhere
              • 11
                Because I love functions
              • 11
                JavaScript is the New PHP
              • 10
                Like it or not, JS is part of the web standard
              • 9
                Expansive community
              • 9
                Everyone use it
              • 9
                Can be used in backend, frontend and DB
              • 9
                Easy
              • 8
                Most Popular Language in the World
              • 8
                Powerful
              • 8
                Can be used both as frontend and backend as well
              • 8
                For the good parts
              • 8
                No need to use PHP
              • 8
                Easy to hire developers
              • 7
                Agile, packages simple to use
              • 7
                Love-hate relationship
              • 7
                Photoshop has 3 JS runtimes built in
              • 7
                Evolution of C
              • 7
                It's fun
              • 7
                Hard not to use
              • 7
                Versitile
              • 7
                Its fun and fast
              • 7
                Nice
              • 7
                Popularized Class-Less Architecture & Lambdas
              • 7
                Supports lambdas and closures
              • 6
                It let's me use Babel & Typescript
              • 6
                Can be used on frontend/backend/Mobile/create PRO Ui
              • 6
                1.6K Can be used on frontend/backend
              • 6
                Client side JS uses the visitors CPU to save Server Res
              • 6
                Easy to make something
              • 5
                Clojurescript
              • 5
                Promise relationship
              • 5
                Stockholm Syndrome
              • 5
                Function expressions are useful for callbacks
              • 5
                Scope manipulation
              • 5
                Everywhere
              • 5
                Client processing
              • 5
                What to add
              • 4
                Because it is so simple and lightweight
              • 4
                Only Programming language on browser
              • 1
                Test
              • 1
                Hard to learn
              • 1
                Test2
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                Not the best
              • 1
                Easy to understand
              • 1
                Subskill #4
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                Easy to learn
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              CONS OF JAVASCRIPT
              • 22
                A constant moving target, too much churn
              • 20
                Horribly inconsistent
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                Javascript is the New PHP
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                No ability to monitor memory utilitization
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              Zach Holman

              Oof. I have truly hated JavaScript for a long time. Like, for over twenty years now. Like, since the Clinton administration. It's always been a nightmare to deal with all of the aspects of that silly language.

              But wowza, things have changed. Tooling is just way, way better. I'm primarily web-oriented, and using React and Apollo together the past few years really opened my eyes to building rich apps. And I deeply apologize for using the phrase rich apps; I don't think I've ever said such Enterprisey words before.

              But yeah, things are different now. I still love Rails, and still use it for a lot of apps I build. But it's that silly rich apps phrase that's the problem. Users have way more comprehensive expectations than they did even five years ago, and the JS community does a good job at building tools and tech that tackle the problems of making heavy, complicated UI and frontend work.

              Obviously there's a lot of things happening here, so just saying "JavaScript isn't terrible" might encompass a huge amount of libraries and frameworks. But if you're like me, yeah, give things another shot- I'm somehow not hating on JavaScript anymore and... gulp... I kinda love it.

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              Conor Myhrvold
              Tech Brand Mgr, Office of CTO at Uber · | 44 upvotes · 12.4M views

              How Uber developed the open source, end-to-end distributed tracing Jaeger , now a CNCF project:

              Distributed tracing is quickly becoming a must-have component in the tools that organizations use to monitor their complex, microservice-based architectures. At Uber, our open source distributed tracing system Jaeger saw large-scale internal adoption throughout 2016, integrated into hundreds of microservices and now recording thousands of traces every second.

              Here is the story of how we got here, from investigating off-the-shelf solutions like Zipkin, to why we switched from pull to push architecture, and how distributed tracing will continue to evolve:

              https://eng.uber.com/distributed-tracing/

              (GitHub Pages : https://www.jaegertracing.io/, GitHub: https://github.com/jaegertracing/jaeger)

              Bindings/Operator: Python Java Node.js Go C++ Kubernetes JavaScript OpenShift C# Apache Spark

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              Git logo

              Git

              296.2K
              177.6K
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                Efficient branching and merging
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                Fast
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                Open source
              • 726
                Better than svn
              • 368
                Great command-line application
              • 306
                Simple
              • 291
                Free
              • 232
                Easy to use
              • 222
                Does not require server
              • 27
                Distributed
              • 22
                Small & Fast
              • 18
                Feature based workflow
              • 15
                Staging Area
              • 13
                Most wide-spread VSC
              • 11
                Role-based codelines
              • 11
                Disposable Experimentation
              • 7
                Frictionless Context Switching
              • 6
                Data Assurance
              • 5
                Efficient
              • 4
                Just awesome
              • 3
                Github integration
              • 3
                Easy branching and merging
              • 2
                Compatible
              • 2
                Flexible
              • 2
                Possible to lose history and commits
              • 1
                Rebase supported natively; reflog; access to plumbing
              • 1
                Light
              • 1
                Team Integration
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                Fast, scalable, distributed revision control system
              • 1
                Easy
              • 1
                Flexible, easy, Safe, and fast
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                Easy to lose uncommitted work
              • 7
                Worst documentation ever possibly made
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                Awful merge handling
              • 3
                Unexistent preventive security flows
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                Rebase hell
              • 2
                When --force is disabled, cannot rebase
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                Ironically even die-hard supporters screw up badly
              • 1
                Doesn't scale for big data

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              Simon Reymann
              Senior Fullstack Developer at QUANTUSflow Software GmbH · | 30 upvotes · 10.6M views

              Our whole DevOps stack consists of the following tools:

              • GitHub (incl. GitHub Pages/Markdown for Documentation, GettingStarted and HowTo's) for collaborative review and code management tool
              • Respectively Git as revision control system
              • SourceTree as Git GUI
              • Visual Studio Code as IDE
              • CircleCI for continuous integration (automatize development process)
              • Prettier / TSLint / ESLint as code linter
              • SonarQube as quality gate
              • Docker as container management (incl. Docker Compose for multi-container application management)
              • VirtualBox for operating system simulation tests
              • Kubernetes as cluster management for docker containers
              • Heroku for deploying in test environments
              • nginx as web server (preferably used as facade server in production environment)
              • SSLMate (using OpenSSL) for certificate management
              • Amazon EC2 (incl. Amazon S3) for deploying in stage (production-like) and production environments
              • PostgreSQL as preferred database system
              • Redis as preferred in-memory database/store (great for caching)

              The main reason we have chosen Kubernetes over Docker Swarm is related to the following artifacts:

              • Key features: Easy and flexible installation, Clear dashboard, Great scaling operations, Monitoring is an integral part, Great load balancing concepts, Monitors the condition and ensures compensation in the event of failure.
              • Applications: An application can be deployed using a combination of pods, deployments, and services (or micro-services).
              • Functionality: Kubernetes as a complex installation and setup process, but it not as limited as Docker Swarm.
              • Monitoring: It supports multiple versions of logging and monitoring when the services are deployed within the cluster (Elasticsearch/Kibana (ELK), Heapster/Grafana, Sysdig cloud integration).
              • Scalability: All-in-one framework for distributed systems.
              • Other Benefits: Kubernetes is backed by the Cloud Native Computing Foundation (CNCF), huge community among container orchestration tools, it is an open source and modular tool that works with any OS.
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              Tymoteusz Paul
              Devops guy at X20X Development LTD · | 23 upvotes · 9.5M views

              Often enough I have to explain my way of going about setting up a CI/CD pipeline with multiple deployment platforms. Since I am a bit tired of yapping the same every single time, I've decided to write it up and share with the world this way, and send people to read it instead ;). I will explain it on "live-example" of how the Rome got built, basing that current methodology exists only of readme.md and wishes of good luck (as it usually is ;)).

              It always starts with an app, whatever it may be and reading the readmes available while Vagrant and VirtualBox is installing and updating. Following that is the first hurdle to go over - convert all the instruction/scripts into Ansible playbook(s), and only stopping when doing a clear vagrant up or vagrant reload we will have a fully working environment. As our Vagrant environment is now functional, it's time to break it! This is the moment to look for how things can be done better (too rigid/too lose versioning? Sloppy environment setup?) and replace them with the right way to do stuff, one that won't bite us in the backside. This is the point, and the best opportunity, to upcycle the existing way of doing dev environment to produce a proper, production-grade product.

              I should probably digress here for a moment and explain why. I firmly believe that the way you deploy production is the same way you should deploy develop, shy of few debugging-friendly setting. This way you avoid the discrepancy between how production work vs how development works, which almost always causes major pains in the back of the neck, and with use of proper tools should mean no more work for the developers. That's why we start with Vagrant as developer boxes should be as easy as vagrant up, but the meat of our product lies in Ansible which will do meat of the work and can be applied to almost anything: AWS, bare metal, docker, LXC, in open net, behind vpn - you name it.

              We must also give proper consideration to monitoring and logging hoovering at this point. My generic answer here is to grab Elasticsearch, Kibana, and Logstash. While for different use cases there may be better solutions, this one is well battle-tested, performs reasonably and is very easy to scale both vertically (within some limits) and horizontally. Logstash rules are easy to write and are well supported in maintenance through Ansible, which as I've mentioned earlier, are at the very core of things, and creating triggers/reports and alerts based on Elastic and Kibana is generally a breeze, including some quite complex aggregations.

              If we are happy with the state of the Ansible it's time to move on and put all those roles and playbooks to work. Namely, we need something to manage our CI/CD pipelines. For me, the choice is obvious: TeamCity. It's modern, robust and unlike most of the light-weight alternatives, it's transparent. What I mean by that is that it doesn't tell you how to do things, doesn't limit your ways to deploy, or test, or package for that matter. Instead, it provides a developer-friendly and rich playground for your pipelines. You can do most the same with Jenkins, but it has a quite dated look and feel to it, while also missing some key functionality that must be brought in via plugins (like quality REST API which comes built-in with TeamCity). It also comes with all the common-handy plugins like Slack or Apache Maven integration.

              The exact flow between CI and CD varies too greatly from one application to another to describe, so I will outline a few rules that guide me in it: 1. Make build steps as small as possible. This way when something breaks, we know exactly where, without needing to dig and root around. 2. All security credentials besides development environment must be sources from individual Vault instances. Keys to those containers should exist only on the CI/CD box and accessible by a few people (the less the better). This is pretty self-explanatory, as anything besides dev may contain sensitive data and, at times, be public-facing. Because of that appropriate security must be present. TeamCity shines in this department with excellent secrets-management. 3. Every part of the build chain shall consume and produce artifacts. If it creates nothing, it likely shouldn't be its own build. This way if any issue shows up with any environment or version, all developer has to do it is grab appropriate artifacts to reproduce the issue locally. 4. Deployment builds should be directly tied to specific Git branches/tags. This enables much easier tracking of what caused an issue, including automated identifying and tagging the author (nothing like automated regression testing!).

              Speaking of deployments, I generally try to keep it simple but also with a close eye on the wallet. Because of that, I am more than happy with AWS or another cloud provider, but also constantly peeking at the loads and do we get the value of what we are paying for. Often enough the pattern of use is not constantly erratic, but rather has a firm baseline which could be migrated away from the cloud and into bare metal boxes. That is another part where this approach strongly triumphs over the common Docker and CircleCI setup, where you are very much tied in to use cloud providers and getting out is expensive. Here to embrace bare-metal hosting all you need is a help of some container-based self-hosting software, my personal preference is with Proxmox and LXC. Following that all you must write are ansible scripts to manage hardware of Proxmox, similar way as you do for Amazon EC2 (ansible supports both greatly) and you are good to go. One does not exclude another, quite the opposite, as they can live in great synergy and cut your costs dramatically (the heavier your base load, the bigger the savings) while providing production-grade resiliency.

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              GitHub logo

              GitHub

              284.1K
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              Powerful collaboration, review, and code management for open source and private development projects
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                Easy setup
              • 504
                Issue tracker
              • 486
                Great community
              • 483
                Remote team collaboration
              • 451
                Great way to share
              • 442
                Pull request and features planning
              • 147
                Just works
              • 132
                Integrated in many tools
              • 121
                Free Public Repos
              • 116
                Github Gists
              • 112
                Github pages
              • 83
                Easy to find repos
              • 62
                Open source
              • 60
                It's free
              • 60
                Easy to find projects
              • 56
                Network effect
              • 49
                Extensive API
              • 43
                Organizations
              • 42
                Branching
              • 34
                Developer Profiles
              • 32
                Git Powered Wikis
              • 30
                Great for collaboration
              • 24
                It's fun
              • 23
                Clean interface and good integrations
              • 22
                Community SDK involvement
              • 20
                Learn from others source code
              • 16
                Because: Git
              • 14
                It integrates directly with Azure
              • 10
                Standard in Open Source collab
              • 10
                Newsfeed
              • 8
                It integrates directly with Hipchat
              • 8
                Fast
              • 8
                Beautiful user experience
              • 7
                Easy to discover new code libraries
              • 6
                Smooth integration
              • 6
                Cloud SCM
              • 6
                Nice API
              • 6
                Graphs
              • 6
                Integrations
              • 6
                It's awesome
              • 5
                Quick Onboarding
              • 5
                Reliable
              • 5
                Remarkable uptime
              • 5
                CI Integration
              • 5
                Hands down best online Git service available
              • 4
                Uses GIT
              • 4
                Version Control
              • 4
                Simple but powerful
              • 4
                Unlimited Public Repos at no cost
              • 4
                Free HTML hosting
              • 4
                Security options
              • 4
                Loved by developers
              • 4
                Easy to use and collaborate with others
              • 3
                Ci
              • 3
                IAM
              • 3
                Nice to use
              • 3
                Easy deployment via SSH
              • 2
                Easy to use
              • 2
                Leads the copycats
              • 2
                All in one development service
              • 2
                Free private repos
              • 2
                Free HTML hostings
              • 2
                Easy and efficient maintainance of the projects
              • 2
                Beautiful
              • 2
                Easy source control and everything is backed up
              • 2
                IAM integration
              • 2
                Very Easy to Use
              • 2
                Good tools support
              • 2
                Issues tracker
              • 2
                Never dethroned
              • 2
                Self Hosted
              • 1
                Dasf
              • 1
                Profound
              CONS OF GITHUB
              • 54
                Owned by micrcosoft
              • 38
                Expensive for lone developers that want private repos
              • 15
                Relatively slow product/feature release cadence
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                API scoping could be better
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                Limited featureset for issue management
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                Does not have a graph for showing history like git lens
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                GitHub Packages does not support SNAPSHOT versions
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                No multilingual interface
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                Takes a long time to commit
              • 1
                Expensive

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              Johnny Bell

              I was building a personal project that I needed to store items in a real time database. I am more comfortable with my Frontend skills than my backend so I didn't want to spend time building out anything in Ruby or Go.

              I stumbled on Firebase by #Google, and it was really all I needed. It had realtime data, an area for storing file uploads and best of all for the amount of data I needed it was free!

              I built out my application using tools I was familiar with, React for the framework, Redux.js to manage my state across components, and styled-components for the styling.

              Now as this was a project I was just working on in my free time for fun I didn't really want to pay for hosting. I did some research and I found Netlify. I had actually seen them at #ReactRally the year before and deployed a Gatsby site to Netlify already.

              Netlify was very easy to setup and link to my GitHub account you select a repo and pretty much with very little configuration you have a live site that will deploy every time you push to master.

              With the selection of these tools I was able to build out my application, connect it to a realtime database, and deploy to a live environment all with $0 spent.

              If you're looking to build out a small app I suggest giving these tools a go as you can get your idea out into the real world for absolutely no cost.

              See more

              Context: I wanted to create an end to end IoT data pipeline simulation in Google Cloud IoT Core and other GCP services. I never touched Terraform meaningfully until working on this project, and it's one of the best explorations in my development career. The documentation and syntax is incredibly human-readable and friendly. I'm used to building infrastructure through the google apis via Python , but I'm so glad past Sung did not make that decision. I was tempted to use Google Cloud Deployment Manager, but the templates were a bit convoluted by first impression. I'm glad past Sung did not make this decision either.

              Solution: Leveraging Google Cloud Build Google Cloud Run Google Cloud Bigtable Google BigQuery Google Cloud Storage Google Compute Engine along with some other fun tools, I can deploy over 40 GCP resources using Terraform!

              Check Out My Architecture: CLICK ME

              Check out the GitHub repo attached

              See more