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ActiveCampaign vs Demandbase: What are the differences?
Developers describe ActiveCampaign as "Sales and marketing automation platform". Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages. On the other hand, Demandbase is detailed as "A targeting and personalization platform for business-to-business companies". It is powered by patented technology that makes it possible to deliver personalized ads to people at specific companies across the web and tailor the website message to engage and convert these companies to customers.
ActiveCampaign and Demandbase can be categorized as "Marketing Automation" tools.
Some of the features offered by ActiveCampaign are:
- Contact management
- Drag and Drop email designer
- Conversations
On the other hand, Demandbase provides the following key features:
- Account Based Marketing
- Traffic and Conversion reporting on organizational dimensions
- Send integrated Demandbase dimensions to Adobe Target
Pros of ActiveCampaign
- Support1
- Advanced flow builder0