AdRoll vs Demandbase: What are the differences?

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<h1>Key Differences Between AdRoll and Demandbase</h1>

1. <strong>Target Audience:</strong> AdRoll focuses on providing digital advertising solutions for small to medium businesses, while Demandbase specializes in account-based marketing for B2B enterprises, targeting specific companies and decision-makers within those companies.
2. <strong>Advertising Platforms:</strong> AdRoll primarily uses display ads, social media ads, and email marketing, whereas Demandbase offers a platform that integrates with various advertising channels to personalize messaging based on account data.
3. <strong>Personalization:</strong> AdRoll offers personalized retargeting based on user behavior, while Demandbase personalizes marketing efforts on a company level, focusing on account-based marketing strategies.
4. <strong>Feature Set:</strong> AdRoll provides a broad range of advertising tools and analytics for SMBs, while Demandbase offers more advanced features such as intent data tracking, predictive analytics, and integrations with CRM systems tailored for enterprise-level companies.
5. <strong>Pricing Model:</strong> AdRoll typically follows a subscription-based model with pricing tiers based on usage, while Demandbase customizes pricing based on account needs and usage, making it more suited for larger enterprises with specific requirements.
6. <strong>Analytics and Reporting:</strong> AdRoll offers standard analytics and reporting features to track campaign performance, whereas Demandbase provides advanced account-level insights and reporting to measure ROI on targeted accounts.

In Summary, the key differences between AdRoll and Demandbase lie in their target audience, advertising platforms, personalization strategies, feature sets, pricing models, and analytics capabilities.