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AdRoll

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Demandbase

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AdRoll vs Demandbase: What are the differences?

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<h1>Key Differences Between AdRoll and Demandbase</h1>

1. <strong>Target Audience:</strong> AdRoll focuses on providing digital advertising solutions for small to medium businesses, while Demandbase specializes in account-based marketing for B2B enterprises, targeting specific companies and decision-makers within those companies.
2. <strong>Advertising Platforms:</strong> AdRoll primarily uses display ads, social media ads, and email marketing, whereas Demandbase offers a platform that integrates with various advertising channels to personalize messaging based on account data.
3. <strong>Personalization:</strong> AdRoll offers personalized retargeting based on user behavior, while Demandbase personalizes marketing efforts on a company level, focusing on account-based marketing strategies.
4. <strong>Feature Set:</strong> AdRoll provides a broad range of advertising tools and analytics for SMBs, while Demandbase offers more advanced features such as intent data tracking, predictive analytics, and integrations with CRM systems tailored for enterprise-level companies.
5. <strong>Pricing Model:</strong> AdRoll typically follows a subscription-based model with pricing tiers based on usage, while Demandbase customizes pricing based on account needs and usage, making it more suited for larger enterprises with specific requirements.
6. <strong>Analytics and Reporting:</strong> AdRoll offers standard analytics and reporting features to track campaign performance, whereas Demandbase provides advanced account-level insights and reporting to measure ROI on targeted accounts.

In Summary, the key differences between AdRoll and Demandbase lie in their target audience, advertising platforms, personalization strategies, feature sets, pricing models, and analytics capabilities.
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Pros of AdRoll
Pros of Demandbase
  • 4
    Easy to get started
  • 3
    Reasonable prices
  • 2
    Clear analytics
  • 1
    Provides flexibility to users
  • 1
    Helpful customer support
  • 1
    Easy to setup, flexible & scalable
  • 0
    <p>Thanks for sharing this information. interesting blo
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    What is AdRoll?

    It is an e-commerce marketing platform that gives growing D2C brands the power to connect with customers wherever they are.

    What is Demandbase?

    It is powered by patented technology that makes it possible to deliver personalized ads to people at specific companies across the web and tailor the website message to engage and convert these companies to customers.

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    What companies use AdRoll?
    What companies use Demandbase?
    See which teams inside your own company are using AdRoll or Demandbase.
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    What tools integrate with AdRoll?
    What tools integrate with Demandbase?

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    What are some alternatives to AdRoll and Demandbase?
    Google Ads
    An online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. It also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits.
    Perfect Audience
    Retarget lost visitors everywhere from one simple dashboard.
    Facebook Ads
    It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
    Mailchimp
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    JavaScript
    JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
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