Leanplum vs Mixpanel: What are the differences?

Leanplum: The most complete mobile marketing platform, designed for intelligent action. Our integrated solution delivers meaningful engagement across messaging and the in-app experience. We offer Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Leanplum and Mixpanel are primarily classified as "Mobile A/B Testing" and "Funnel Analysis Analytics" tools respectively.

Some of the features offered by Leanplum are:

• Messaging - Deliver messages across multiple channels and increase relevancy by coordinating with in-app content.
• Automation - Respond to in-app activities at scale during every stage of the customer journey.
• App Editing - Take full control of your app experience without developer resources or App Store resubmissions.

On the other hand, Mixpanel provides the following key features:

• Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
• Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
• Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.