Google Tag Manager vs Mixpanel

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Google Tag Manager

59.6K
4.5K
+ 1
0
Mixpanel

5.6K
2.4K
+ 1
433
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Google Tag Manager vs Mixpanel: What are the differences?

Developers describe Google Tag Manager as "Quickly and easily update tags and code snippets on your website or mobile app". Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want. On the other hand, Mixpanel is detailed as "Actions speak louder than page views". Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Google Tag Manager belongs to "Analytics Integrator" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".

According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to Google Tag Manager, which is listed in 432 company stacks and 73 developer stacks.

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Pros of Google Tag Manager
Pros of Mixpanel
    Be the first to leave a pro
    • 143
      Great visualization ui
    • 107
      Easy integration
    • 76
      Great funnel funcionality
    • 58
      Free
    • 22
      A wide range of tools
    • 15
      Powerful Graph Search
    • 11
      Responsive Customer Support
    • 1
      Nice reporting

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    Cons of Google Tag Manager
    Cons of Mixpanel
      Be the first to leave a con
      • 2
        Messaging (notification, email) features are weak
      • 2
        Paid plans can get expensive

      Sign up to add or upvote consMake informed product decisions

      What is Google Tag Manager?

      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

      What is Mixpanel?

      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Google Tag Manager?
      What companies use Mixpanel?
      See which teams inside your own company are using Google Tag Manager or Mixpanel.
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      What tools integrate with Google Tag Manager?
      What tools integrate with Mixpanel?

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      Blog Posts

      Jul 2 2019 at 9:34PM

      Segment

      Google AnalyticsAmazon S3New Relic+25
      10
      5879
      What are some alternatives to Google Tag Manager and Mixpanel?
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      Facebook Pixel
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      Ensighten
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      Hotjar
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