Google Analytics vs Woopra

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Google Analytics

122.6K
45.6K
+ 1
5K
Woopra

181
66
+ 1
59
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Google Analytics vs Woopra: What are the differences?

Developers describe Google Analytics as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. On the other hand, Woopra is detailed as "Real-time customer analytics that delivers a comprehensive view of the customer to help you create better experiences". Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.

Google Analytics can be classified as a tool in the "General Analytics" category, while Woopra is grouped under "Customer Analytics".

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Woopra provides the following key features:

  • Customer Profiles
  • Real-time Platform
  • Customizable Analytics

"Free" is the top reason why over 1476 developers like Google Analytics, while over 10 developers mention "Real-time analytics" as the leading cause for choosing Woopra.

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2444 developers stacks; compared to Woopra, which is listed in 63 company stacks and 6 developer stacks.

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Pros of Google Analytics
Pros of Woopra
  • 1.5K
    Free
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Advanced ecommerce
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
  • 11
    Real-time analytics
  • 7
    Customer Profiles
  • 6
    Great 3rd integration
  • 5
    Great UI
  • 3
    Automations
  • 3
    Great custom events
  • 3
    Cohort Segmentation
  • 3
    Geolocation
  • 2
    Person-based Analytics
  • 2
    Customizable Reports
  • 2
    Great support
  • 2
    Great profiles
  • 1
    See user events in one stream
  • 1
    Easy setup
  • 1
    Real-time
  • 1
    API and multiple libraries in different languages
  • 1
    Extremely easy
  • 1
    Free
  • 1
    Data visualization
  • 1
    Cheap
  • 1
    Customizable Dashboard
  • 1
    SendGrid integration for opens/clicks

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Cons of Google Analytics
Cons of Woopra
  • 10
    Confusing UX/UI
  • 7
    Super complex
  • 6
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
  • 1
    Expensive once you hit healthy traffic

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What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Woopra?

Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.

Need advice about which tool to choose?Ask the StackShare community!

What companies use Google Analytics?
What companies use Woopra?
See which teams inside your own company are using Google Analytics or Woopra.
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What tools integrate with Google Analytics?
What tools integrate with Woopra?

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Blog Posts

Jul 2 2019 at 9:34PM

Segment

Google AnalyticsAmazon S3New Relic+25
10
6563
GitHubPythonNode.js+47
53
71579
GitHubGitSlack+30
27
17612
JavaScriptGitHubGit+33
20
2005
JavaScriptGitHubPython+42
53
21167
What are some alternatives to Google Analytics and Woopra?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
See all alternatives