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  5. FullStory vs Google Analytics

FullStory vs Google Analytics

OverviewComparisonAlternatives

Overview

Google Analytics
Google Analytics
Stacks128.5K
Followers50.7K
Votes5.1K
FullStory
FullStory
Stacks288
Followers283
Votes33

FullStory vs Google Analytics: What are the differences?

Key Differences between FullStory and Google Analytics

FullStory and Google Analytics are both powerful tools used for gathering data and insights about website visitors, but they differ in several key aspects.

  1. Data Collection: FullStory records and captures every user interaction on a website, providing a detailed session replay of each visitor's journey. In contrast, Google Analytics primarily focuses on aggregated data and metrics, such as pageviews, sessions, and bounce rates. FullStory enables a deep dive into individual user interactions, while Google Analytics offers a broader view of overall website performance.

  2. Session Replay: FullStory provides session replay functionality, allowing website owners to watch recordings of each visitor's session. This feature offers valuable insights into user behavior, helping to identify pain points, UX issues, and conversion roadblocks. Google Analytics, on the other hand, does not provide session replay functionality, focusing instead on data analysis and reporting.

  3. Heatmaps and Clickmaps: FullStory offers heatmaps and clickmaps that visually represent where users click, scroll, or move their mouse on a website. These visual aids provide a comprehensive understanding of user engagement and behavior. Google Analytics does not provide this feature by default, although it can be achieved with some additional customization using Google Analytics Enhanced Ecommerce or third-party plugins.

  4. Segmentation Capabilities: FullStory provides powerful segmentation capabilities, allowing users to create custom segments based on various filters, such as geography, device type, or interaction events. This segmentation helps analyze and understand user behavior within specific groups. While Google Analytics also offers segmentation, FullStory's capabilities are more robust and provide a granular view of user interactions.

  5. Integration with Other Tools: FullStory integrates well with other tools and platforms, such as customer support software, marketing automation systems, and A/B testing platforms. This integration enables a more holistic view of user data and allows for cross-functional analysis. While Google Analytics supports integrations with various platforms, FullStory offers a more seamless and comprehensive integration experience.

In summary, FullStory and Google Analytics differ in terms of data collection, session replay capabilities, heatmaps and clickmaps, segmentation capabilities, and integration with other tools. FullStory offers a more detailed and individual-centric view of user behavior, enhancing the ability to identify and address user experience issues. On the other hand, Google Analytics provides aggregated data and broader performance metrics for analyzing website performance as a whole.

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Detailed Comparison

Google Analytics
Google Analytics
FullStory
FullStory

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

FullStory’s unmatched analytics engine automatically indexes every digital interaction with your site or app and empowers teams to measure, validate, and act on each experience at scale.

Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Session Replay; Omnisearch; User Segmentation; Integrations; Session Notes; Shareable Session Links; Webhooks; Alerts; Data Export; User Trends; Event Funnels; Heatmaps; Dev Tools; Co-browsing; Frustration Signals; Dashboards; Watched Elements; Exclude Sensitive Data; Restrict by IPS, User Agent, or Location; Consent API; Custom Events; FS.Identify API; Delete Users; SAML Single Sign-on.
Statistics
Stacks
128.5K
Stacks
288
Followers
50.7K
Followers
283
Votes
5.1K
Votes
33
Pros & Cons
Pros
  • 1483
    Free
  • 927
    Easy setup
  • 891
    Data visualization
  • 698
    Real-time stats
  • 406
    Comprehensive feature set
Cons
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
Pros
  • 8
    See full user sessions
  • 5
    "Skip inactivity" during playback
  • 5
    Playback console errors as they happen
  • 5
    Speed up playback
  • 3
    User event stream
Cons
  • 2
    Expensive
  • 1
    If you're using it via Segment, it's all or nothing
  • 1
    Doesn't integrate with our exception monitoring
  • 1
    We'll never get through all the sessions recorded
Integrations
Mad Mimi
Mad Mimi
Hipmob
Hipmob
Visual Website Optimizer
Visual Website Optimizer
Squarespace
Squarespace
ClickTale
ClickTale
CloudFlare
CloudFlare
Segment
Segment
Optimizely
Optimizely
FreshDesk
FreshDesk
SnapEngage
SnapEngage
Pendo
Pendo
UserVoice
UserVoice
Intercom
Intercom
Mixpanel
Mixpanel
Zendesk
Zendesk
Slack
Slack
Segment
Segment
New Relic
New Relic
Google BigQuery
Google BigQuery
Salesforce
Salesforce

What are some alternatives to Google Analytics, FullStory?

Mixpanel

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

LogRocket

LogRocket

LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.

Piwik

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Clicky

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Plausible

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

Inspectlet

Inspectlet

Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again.

userTrack

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

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