Appsee vs Mixpanel: What are the differences?
Appsee: Mobile App Analytics: Touch heatmaps, user analytics, session replay, retention analytics and more. Appsee is the leader in qualitative mobile app analytics, utilizing user session recordings and touch heatmaps to uncover UI & UX issues, and achieve ambitious app KPIs; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Appsee can be classified as a tool in the "Heatmap Analytics" category, while Mixpanel is grouped under "Funnel Analysis Analytics".
Some of the features offered by Appsee are:
- User Recordings
- Touch Heatmaps
- Realtime In-App Analytics
On the other hand, Mixpanel provides the following key features:
- Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
- Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
- Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.
According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to Appsee, which is listed in 3 company stacks and 3 developer stacks.
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We've been using Appsee for a couple of years now - we find them the best for detecting mobile app ux issues and small bugs we might not have otherwise known about. They give automatic insights for problematic screens and link most of their standard analytics like conversion funnels with additional session replay functionality.
The ANR and the'killed by user' filters have proved very useful for us and the touch heatmaps are great. You get a nice breakdown of all gestures made on a particular screen (taps, swipes etc) and Appsee also automatically identifies when an action has been unresponsive.
I am using Mixpanel in a Saas App, it's the most advanced analytics platform ever. I have used similar products in the past and Mixpanel beats every other product out there.
The main feature I like is the funnels, which give some actionable insights regarding my product, I was able to make feature decisions based on this. I was even able to make critical decisions regarding the work flow.
Also now with their People feature , I am able to automate email notification based on users activity.
Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out.
Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter".
Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users.