Overview

Mixpanel

Stacks7.1K

Followers3.7K

Votes438

Heap

Stacks686

Followers468

Votes126

Amplitude

Stacks899

Followers701

Votes36

Amplitude vs Heap vs Mixpanel: What are the differences?

Choosing the Right Analytics Tool: Amplitude vs Heap vs Mixpanel

Amplitude, Heap, and Mixpanel are three popular analytics tools that provide valuable insights into user behavior on websites and mobile apps. Each of these tools has its own strengths and features that differentiate them from one another. Here, we will explore the key differences between Amplitude, Heap, and Mixpanel.

Data Collection and Integration: Amplitude focuses on event-based tracking and offers seamless integration with various platforms. Heap, on the other hand, captures all user interactions automatically without the need for manual event tracking. Mixpanel allows flexible tracking using events and user properties and supports integration with multiple platforms.
User Analytics: With Amplitude, you can analyze user behavior by creating funnels, cohorts, and retention reports. Heap, on the other hand, offers retroactive analysis, allowing you to track user actions retroactively and create segments based on past user behavior. Mixpanel provides granular user tracking and segmentation using events and properties.
Mobile Tracking: Amplitude and Mixpanel are both well-suited for mobile app tracking and analytics. Amplitude offers mobile A/B testing and enables tracking of user-level and device-level attributes. Mixpanel offers advanced mobile tracking capabilities, including push notifications and in-app messaging. Heap also supports mobile tracking but with fewer advanced features.
Data Visualization: Amplitude provides a wide range of visualization options, including charts, graphs, and dashboards, allowing you to easily explore and analyze your data. Heap offers a codeless interface that allows you to visually explore and analyze your data without the need for complex queries or coding. Mixpanel offers customizable dashboards and visualizations to help you understand your data effectively.
Data Security and Privacy: Amplitude and Mixpanel comply with industry standards for data security and privacy. Amplitude enforces strict data access controls and offers enterprise-grade security features. Mixpanel offers data encryption and compliance with regulations like GDPR. Heap also prioritizes data security and privacy but may require additional configurations for compliance with certain regulations.
Pricing and Scalability: Amplitude, Heap, and Mixpanel each offer different pricing plans based on the volume of data and the features required. Amplitude and Mixpanel have higher pricing tiers compared to Heap, making Heap more cost-effective for smaller businesses or startups. Additionally, Amplitude and Heap have no data limits, while Mixpanel's pricing may be based on the volume of data.

In summary, Amplitude, Heap, and Mixpanel offer distinct features in terms of data collection, analytics, mobile tracking, data visualization, data security, and pricing. Choosing the right analytics tool depends on your specific needs, budget, and the level of insights you want to gain from your data.

Advice on Mixpanel, Heap, Amplitude

Ben

Chief Product Officer at goLance

Aug 22, 2020

Needs advice

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Detailed Comparison

Mixpanel	Heap	Amplitude
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.	Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.	Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Interactive reports to answer more product questions; Team dashboards & alerts for better visibility into how the things you ship move the numbers that matter; Limitless segmentation to analyze why metrics change; Group analytics to calculate metrics at the account or company level; Scalable infrastructure; 50+ Data integrations to connect your stack; Data governance to keep data clean and usable; Security & privacy compliance to keep customer data safe	Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly;Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more;All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.;Define meaningful user segments in seconds, without writing code. Or pick a single user and display every single action they performed in your app.;Define active users and plot their growth, or list users who hit the sign up page but never registered.	Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.; Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.; Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.; Direct SQL Access via Amazon Redshift: Get access to all of your raw data with zero work on your end.
Statistics
Stacks 7.1K	Stacks 686	Stacks 899
Followers 3.7K	Followers 468	Followers 701
Votes 438	Votes 126	Votes 36
Pros & Cons
Pros 144 Great visualization ui 108 Easy integration 78 Great funnel funcionality 58 Free 22 A wide range of tools Cons 2 Paid plans can get expensive 2 Messaging (notification, email) features are weak 1 Limited dashboard capabilities	Pros 36 Automatically capture every user action 23 No code required 21 Free Plan 14 Real-time insights 11 Track custom events	Pros 11 Great for product managers 8 Easy setup 6 Efficient analysis 2 Chart edits get their own URLs 2 Behavioral cohorts Cons 4 Super expensive once you're past the free plan
Integrations
Happyfox Help Scout Zendesk Forest FullStory Segment Marketo Fivetran Intercom Meya	Optimizely Segment Visual Website Optimizer	Looker Segment Urban Airship Amazon Redshift Mode Optimizely Periscope

What are some alternatives to Mixpanel, Heap, Amplitude?

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

KISSmetrics

Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.