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Mixpanel

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Piwik

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74
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Mixpanel vs Piwik: What are the differences?

Developers describe Mixpanel as "Actions speak louder than page views". Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them. On the other hand, Piwik is detailed as "The ultimate open source alternative to Google Analytics". Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!.

Mixpanel and Piwik are primarily classified as "Funnel Analysis Analytics" and "General Analytics" tools respectively.

Some of the features offered by Mixpanel are:

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

On the other hand, Piwik provides the following key features:

  • Real time data updates
  • Customizable Dashboard
  • All Websites Dashboard

"Great visualization ui" is the primary reason why developers consider Mixpanel over the competitors, whereas "It's good to have an alternative to google analytics" was stated as the key factor in picking Piwik.

Piwik is an open source tool with 11.7K GitHub stars and 1.81K GitHub forks. Here's a link to Piwik's open source repository on GitHub.

According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Piwik, which is listed in 816 company stacks and 103 developer stacks.

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Pros of Mixpanel
Pros of Piwik
  • 144
    Great visualization ui
  • 107
    Easy integration
  • 76
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 1
    Nice reporting
  • 35
    It's good to have an alternative to google analytics
  • 27
    Self-hosted
  • 10
    Easy setup
  • 2
    Not blocked by Brave
  • 0
    Great customs

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Cons of Mixpanel
Cons of Piwik
  • 2
    Messaging (notification, email) features are weak
  • 2
    Paid plans can get expensive
  • 2
    Hard to export data

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What is Mixpanel?

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

What is Piwik?

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

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What companies use Mixpanel?
What companies use Piwik?
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Blog Posts

Jul 2 2019 at 9:34PM

Segment

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What are some alternatives to Mixpanel and Piwik?
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
KISSmetrics
Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.
Localytics
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
See all alternatives