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MailChimp vs Marketo: What are the differences?

Key Differences between MailChimp and Marketo

MailChimp and Marketo are both popular marketing automation platforms, but they have distinct differences that set them apart. Here are the key differences:

  1. Pricing: MailChimp offers a freemium pricing model, allowing users to start for free and upgrade based on their needs. On the other hand, Marketo is a more high-end solution that tends to have higher pricing tiers, making it better suited for larger businesses with larger marketing budgets.

  2. User Interface and Ease of Use: MailChimp has a user-friendly interface with a drag-and-drop editor, making it easy for beginners to create and send email campaigns. Marketo, on the other hand, has a steeper learning curve and is geared towards more advanced marketers who require complex automation workflows and advanced lead management capabilities.

  3. Target Market: MailChimp primarily targets small to medium-sized businesses (SMBs) and freelancers with its user-friendly features and affordable pricing. Marketo, on the other hand, is designed for enterprises and larger organizations that require more robust marketing automation capabilities and integration with other enterprise systems.

  4. Integration and Scalability: While both platforms offer integration with various third-party apps and services, Marketo provides deeper integration options with enterprise-grade systems like Salesforce, making it a better fit for businesses that rely heavily on these systems. Additionally, Marketo's architecture allows for more scalability, making it ideal for businesses with complex marketing needs.

  5. Features and Functionality: MailChimp offers a wide range of features, including email marketing, automation, landing pages, and analytics. Marketo, on the other hand, provides a more comprehensive suite of marketing automation tools, including lead management, advanced analytics, CRM integration, and personalized content.

  6. Customer Support and Training: MailChimp offers email and chat support, as well as a comprehensive knowledge base and tutorials. Marketo, being an enterprise-level solution, provides more personalized support with dedicated account managers and tailored training programs to help users maximize the platform's functionality.

In Summary, MailChimp is a user-friendly and affordable option, ideal for small to medium-sized businesses, while Marketo caters to larger enterprises with more advanced marketing automation needs and deeper integration capabilities.

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Pros of Mailchimp
Pros of Marketo
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
  • 59
    Free tier
  • 49
    Great api
  • 42
    Great UI
  • 33
    A/B Testing Subject Lines
  • 30
    Broad feature set
  • 11
    Subscriber Analytics
  • 9
    Great interface. The standard for email marketing
  • 8
    Great documentation
  • 8
    Mandrill integration
  • 7
    Segmentation
  • 6
    Best deliverability; helps you be the good guy
  • 5
    Facebook Integration
  • 5
    Autoresponders
  • 3
    Customization
  • 3
    RSS-to-email
  • 3
    Co-branding
  • 3
    Embedded signup forms
  • 2
    Automation
  • 1
    Great logo
  • 1
    Groups
  • 0
    Landing pages
  • 10
    Salesforce.com integration
  • 6
    Complex automation

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Cons of Mailchimp
Cons of Marketo
  • 2
    Super expensive
  • 1
    Poor API
  • 1
    Charged based on subscribers as opposed to emails sent
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    What is Mailchimp?

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

    What is Marketo?

    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

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    What companies use Mailchimp?
    What companies use Marketo?
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    What tools integrate with Mailchimp?
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    Jul 2 2019 at 9:34PM

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    What are some alternatives to Mailchimp and Marketo?
    Twilio SendGrid
    Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
    ActiveCampaign
    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
    Drip
    It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
    Campaign Monitor
    Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
    Mandrill
    Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.
    See all alternatives