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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Email Marketing
  5. MailChimp vs Marketo

MailChimp vs Marketo

OverviewComparisonAlternatives

Overview

Mailchimp
Mailchimp
Stacks22.9K
Followers12.7K
Votes1.2K
Marketo
Marketo
Stacks1.7K
Followers369
Votes16

MailChimp vs Marketo: What are the differences?

Key Differences between MailChimp and Marketo

MailChimp and Marketo are both popular marketing automation platforms, but they have distinct differences that set them apart. Here are the key differences:

  1. Pricing: MailChimp offers a freemium pricing model, allowing users to start for free and upgrade based on their needs. On the other hand, Marketo is a more high-end solution that tends to have higher pricing tiers, making it better suited for larger businesses with larger marketing budgets.

  2. User Interface and Ease of Use: MailChimp has a user-friendly interface with a drag-and-drop editor, making it easy for beginners to create and send email campaigns. Marketo, on the other hand, has a steeper learning curve and is geared towards more advanced marketers who require complex automation workflows and advanced lead management capabilities.

  3. Target Market: MailChimp primarily targets small to medium-sized businesses (SMBs) and freelancers with its user-friendly features and affordable pricing. Marketo, on the other hand, is designed for enterprises and larger organizations that require more robust marketing automation capabilities and integration with other enterprise systems.

  4. Integration and Scalability: While both platforms offer integration with various third-party apps and services, Marketo provides deeper integration options with enterprise-grade systems like Salesforce, making it a better fit for businesses that rely heavily on these systems. Additionally, Marketo's architecture allows for more scalability, making it ideal for businesses with complex marketing needs.

  5. Features and Functionality: MailChimp offers a wide range of features, including email marketing, automation, landing pages, and analytics. Marketo, on the other hand, provides a more comprehensive suite of marketing automation tools, including lead management, advanced analytics, CRM integration, and personalized content.

  6. Customer Support and Training: MailChimp offers email and chat support, as well as a comprehensive knowledge base and tutorials. Marketo, being an enterprise-level solution, provides more personalized support with dedicated account managers and tailored training programs to help users maximize the platform's functionality.

In Summary, MailChimp is a user-friendly and affordable option, ideal for small to medium-sized businesses, while Marketo caters to larger enterprises with more advanced marketing automation needs and deeper integration capabilities.

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Detailed Comparison

Mailchimp
Mailchimp
Marketo
Marketo

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Facebook Integration;AutoConnect Templates;Full Featured API;Subscriber Analytics;MailChimp Mobile;Email Templates;Template Language;Drag-and-Drop Editor;Multi-user Accounts;Autoresponders;Co-branding;Custom Forms;Data Security and Privacy;Email Delivery;Groups;Image and File Hosting;List Management;Segmentation;Service and Support;Subscriber Preferences;Delivery Doctor;Geolocation;Inbox Inspector;Merge Tags;RSS-to-email;Campaign Archives;Comments;Social Sharing;Reports Overview;Social Stats;A/B Split Testing;List Dashboard
Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Statistics
Stacks
22.9K
Stacks
1.7K
Followers
12.7K
Followers
369
Votes
1.2K
Votes
16
Pros & Cons
Pros
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
Cons
  • 2
    Super expensive
  • 1
    Poor API
  • 1
    Charged based on subscribers as opposed to emails sent
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
Integrations
Formstack
Formstack
Zendesk
Zendesk
Squarespace
Squarespace
Insightly
Insightly
Get Satisfaction
Get Satisfaction
Hipmob
Hipmob
Recurly
Recurly
ClickTale
ClickTale
HipChat
HipChat
Shopify
Shopify
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia

What are some alternatives to Mailchimp, Marketo?

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Campaign Monitor

Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

Zoho Mail

Zoho Mail

It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.

Mailtrain

Mailtrain

Mailtrain is a self hosted newsletter application built on Node.js (v5+) and MySQL (v5.5+ or MariaDB).

Iterable

Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

GetResponse

GetResponse

It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Roundcube

Roundcube

It is a browser-based multilingual IMAP client with an application-like user interface. It provides full functionality you expect from an email client, including MIME support, address book, folder manipulation, message searching and spell checking.

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