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Localytics vs Mixpanel: What are the differences?
What is Localytics? App analytics and marketing for iPhone, iPad, Android, HTML5, Blackberry and Windows apps. Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Localytics and Mixpanel are primarily classified as "Mobile Analytics" and "Funnel Analysis Analytics" tools respectively.
Some of the features offered by Localytics are:
- Interactive dashboard
- App usage reports
- Users and sessions
On the other hand, Mixpanel provides the following key features:
- Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
- Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
- Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.
According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Localytics, which is listed in 12 company stacks and 3 developer stacks.
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Learn MorePros of Localytics
Pros of Mixpanel
Pros of Localytics
- Unlimited Event Tracking2
Pros of Mixpanel
- Great visualization ui144
- Easy integration108
- Great funnel funcionality78
- Free58
- A wide range of tools22
- Powerful Graph Search15
- Responsive Customer Support11
- Nice reporting2
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Cons of Localytics
Cons of Mixpanel
Cons of Localytics
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Cons of Mixpanel
- Messaging (notification, email) features are weak2
- Paid plans can get expensive2
- Limited dashboard capabilities1
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What is Localytics?
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
What is Mixpanel?
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
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What companies use Localytics?
What companies use Mixpanel?
What companies use Localytics?
What companies use Mixpanel?
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What tools integrate with Localytics?
What tools integrate with Mixpanel?
What tools integrate with Localytics?
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What are some alternatives to Localytics and Mixpanel?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Urban Airship
We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.
Firebase
Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.