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  5. Leanplum vs Optimizely

Leanplum vs Optimizely

OverviewComparisonAlternatives

Overview

Optimizely
Optimizely
Stacks3.9K
Followers879
Votes100
Leanplum
Leanplum
Stacks42
Followers41
Votes0

Leanplum vs Optimizely: What are the differences?

Developers describe Leanplum as "The most complete mobile marketing platform, designed for intelligent action". Our integrated solution delivers meaningful engagement across messaging and the in-app experience. We offer Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics. On the other hand, Optimizely is detailed as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Leanplum and Optimizely are primarily classified as "Mobile A/B Testing" and "A/B Testing Analytics" tools respectively.

Some of the features offered by Leanplum are:

  • Messaging - Deliver messages across multiple channels and increase relevancy by coordinating with in-app content.
  • Automation - Respond to in-app activities at scale during every stage of the customer journey.
  • App Editing - Take full control of your app experience without developer resources or App Store resubmissions.

On the other hand, Optimizely provides the following key features:

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization

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Detailed Comparison

Optimizely
Optimizely
Leanplum
Leanplum

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

It is a mobile engagement platform that helps forward-looking brands like Grab, Tinder, and Tesco meet the real-time needs of their customers.

Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations
Messaging - Deliver messages across multiple channels and increase relevancy by coordinating with in-app content.; Automation - Respond to in-app activities at scale during every stage of the customer journey.; App Editing - Take full control of your app experience without developer resources or App Store resubmissions.; Personalization - Unlock the power of mobile with context and personalization enabled by a rich user profile.; A/B Testing - Test everything, in and out of your app, from mobile messaging to UI content.; Analytics - Collect a real-time understanding of user activity with insights designed to drive marketing action.
Statistics
Stacks
3.9K
Stacks
42
Followers
879
Followers
41
Votes
100
Votes
0
Pros & Cons
Pros
  • 50
    Easy to setup, edit variants, & see results
  • 20
    Light weight
  • 16
    Best a/b testing solution
  • 14
    Integration with google analytics
No community feedback yet
Integrations
Heap
Heap
WordPress
WordPress
New Relic
New Relic
Google Analytics
Google Analytics
Jira
Jira
Mixpanel
Mixpanel
Hotjar
Hotjar
Localytics
Localytics
FullStory
FullStory
ClickTale
ClickTale
Segment
Segment
Marketo
Marketo
Branch Metrics
Branch Metrics

What are some alternatives to Optimizely, Leanplum?

Intercom

Intercom

Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.

Customer.io

Customer.io

Customer engagement platform for tech savvy marketers sending personalized, data-driven marketing, product, and transactional messages. Ideal for mid-market SaaS, FinTech, EdTech, mobile apps, marketplaces companies, and more.

Visual Website Optimizer

Visual Website Optimizer

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales

Pimcore

Pimcore

It is a software vendor for free and open-source customer experience management, digital asset management, product information management, multi-channel publishing and e-commerce software.

Amazon A/B Testing

Amazon A/B Testing

Run A/B Tests on the fly without writing client-side code or redeploying your app.

Taplytics

Taplytics

Taplytics is a mobile A/B testing service for native apps. By integrating our small SDK in you app, you can run experiments and deploy them to your users without requiring an App Store Update

Vero

Vero

Vero is an event-driven email marketing platform for engineering, marketing, and product teams - it gives you the visibility and clarity to help you collaborate and move faster in designing and sending emails using real-time customer data.

saastoast

saastoast

Saastoast sends real-time push notifications for key SaaS events, trial signups, upgrades, feature usage, churn risks, and more, keeping founders motivated and customer-centric by showing momentum as it happens.

Tidio

Tidio

It is a live chat service which allows you to communicate with your customers easily, also with the help of chatbots. It is designed specifically for the WordPress community.

Arise

Arise

Arise integrates seamlessly with your app. Arise's SDK for iOS, Android and PhoneGap will never slow down your app.

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