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Leanplum

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Optimizely

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838
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100
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Leanplum vs Optimizely: What are the differences?

Developers describe Leanplum as "The most complete mobile marketing platform, designed for intelligent action". Our integrated solution delivers meaningful engagement across messaging and the in-app experience. We offer Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics. On the other hand, Optimizely is detailed as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Leanplum and Optimizely are primarily classified as "Mobile A/B Testing" and "A/B Testing Analytics" tools respectively.

Some of the features offered by Leanplum are:

  • Messaging - Deliver messages across multiple channels and increase relevancy by coordinating with in-app content.
  • Automation - Respond to in-app activities at scale during every stage of the customer journey.
  • App Editing - Take full control of your app experience without developer resources or App Store resubmissions.

On the other hand, Optimizely provides the following key features:

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization
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Pros of Leanplum
Pros of Optimizely
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    • 50
      Easy to setup, edit variants, & see results
    • 20
      Light weight
    • 16
      Best a/b testing solution
    • 14
      Integration with google analytics

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    What is Leanplum?

    It is a mobile engagement platform that helps forward-looking brands like Grab, Tinder, and Tesco meet the real-time needs of their customers.

    What is Optimizely?

    Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

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    What tools integrate with Leanplum?
    What tools integrate with Optimizely?

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    What are some alternatives to Leanplum and Optimizely?
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Apptimize
    A/B testing & feature release management for mobile product teams. Know what works before a full release. Test and refine everything in your app. Reduce dependence on developers; accelerate development cycles. Get insights from your users.
    Firebase
    Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
    Urban Airship
    We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.
    Localytics
    Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
    See all alternatives