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Iterable vs Marketo: What are the differences?
Iterable: We Empower Growth Marketers. Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support; Marketo: Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
Iterable belongs to "Email Marketing" category of the tech stack, while Marketo can be primarily classified under "Marketing Automation".
Some of the features offered by Iterable are:
- Triggered, blast and drip campaign emails
- Mobile push notifications
- SMS
On the other hand, Marketo provides the following key features:
- Email- Build relationships with highly personalized email and nurture campaigns
- Automation- Do more with less by automating marketing and sales activities
- Inbound- Attract more prospects through engaging content and SEO/SEM optimization
"Segment integration" is the primary reason why developers consider Iterable over the competitors, whereas "Salesforce.com integration" was stated as the key factor in picking Marketo.
Pros of Iterable
- Segment integration6
- Powerful4
- Send the right message, at right time, to right device3
- Easy to Optimize2
Pros of Marketo
- Salesforce.com integration10
- Complex automation6
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What is Iterable?
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