Need advice about which tool to choose?Ask the StackShare community!
Instapage vs Optimizely: What are the differences?
Developers describe Instapage as "The premium landing page platform for marketing teams & agencies". The most powerful landing page platform on the planet. On the other hand, Optimizely is detailed as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Instapage belongs to "Landing Pages" category of the tech stack, while Optimizely can be primarily classified under "A/B Testing Analytics".
Some of the features offered by Instapage are:
- Lead-Gen Forms
- Performance Tracking
- 100+ Templates
On the other hand, Optimizely provides the following key features:
- Visual editor for client-side A/B testing
- Server-side SDKs for Full Stack experimentation
- Mobile app optimization
"Easy to use" is the top reason why over 4 developers like Instapage, while over 46 developers mention "Easy to setup, edit variants, & see results" as the leading cause for choosing Optimizely.
Pros of Instapage
- Easy to use5
- By far the easiest tool to learn available4
- Better price3
- Extremely simple, yet super powerful3
Pros of Optimizely
- Easy to setup, edit variants, & see results50
- Light weight20
- Best a/b testing solution16
- Integration with google analytics14
Sign up to add or upvote prosMake informed product decisions
What is Instapage?
What is Optimizely?
Need advice about which tool to choose?Ask the StackShare community!
What companies use Instapage?
What companies use Optimizely?
Sign up to get full access to all the companiesMake informed product decisions
What tools integrate with Instapage?
Sign up to get full access to all the tool integrationsMake informed product decisions
Blog Posts
+3
+3