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HubSpot vs Intercom: What are the differences?
What is HubSpot? All the software you need to do inbound marketing. Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
What is Intercom? A fundamentally new way to communicate with your customers. Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.
HubSpot can be classified as a tool in the "Marketing Automation" category, while Intercom is grouped under "Engagement/Lifecycle Marketing".
"Lead management" is the primary reason why developers consider HubSpot over the competitors, whereas "Know who your users are" was stated as the key factor in picking Intercom.
According to the StackShare community, Intercom has a broader approval, being mentioned in 1405 company stacks & 212 developers stacks; compared to HubSpot, which is listed in 1363 company stacks and 186 developer stacks.
Pros of HubSpot
- Lead management43
- Automatic customer segmenting based on properties19
- Email / Blog scheduling17
- Scam1
- Advertisement1
- Any Franchises using Hubspot Sales CRM?1
Pros of Intercom
- Know who your users are167
- Auto-messaging115
- In-app messaging as well as email107
- Customer support88
- Usage tracking68
- Great Blog18
- Organized engagement, great ui & service11
- Direct chat with customers on your site9
- Very helpful4
- Onboarding new users3
- Tirman2
- No Mac app2
- Free tier2
- Filter and segment users2
- Github integration2
- Very Useful2
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Cons of HubSpot
Cons of Intercom
- Changes pricing model all the time7