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Hotjar vs Mixpanel: What are the differences?


Hotjar and Mixpanel are two popular web analytics tools that are used by businesses to track and analyze user behavior on their websites. While both tools provide valuable insights, there are key differences that set them apart from each other.

  1. Data Collection and Tracking:
    Hotjar primarily focuses on qualitative data collection through features such as heatmaps, session recordings, and feedback polls. It allows businesses to visually understand how users interact with their website. On the other hand, Mixpanel focuses on quantitative data tracking, providing detailed event-based analytics that help businesses analyze user behavior and track conversion funnels.

  2. User Segmentation:
    Hotjar offers basic user segmentation capabilities, allowing businesses to group users based on demographics, devices used, and behavior patterns. This segmentation helps identify different user personas and tailor website experiences accordingly. In contrast, Mixpanel offers more advanced user segmentation capabilities, allowing businesses to create highly specific segments based on multiple criteria, enabling deeper analysis and personalization.

  3. Funnel Analysis:
    Mixpanel excels in funnel analysis by allowing businesses to track and optimize multi-step conversion funnels. It provides a visual representation of user flow, enabling businesses to identify bottlenecks and optimize their website for better conversions. Hotjar, on the other hand, does not offer advanced funnel analysis features.

  4. A/B Testing:
    Hotjar does not have built-in A/B testing capabilities. A/B testing involves comparing two versions of a web page to see which one performs better in terms of metrics such as conversions or click-through rates. In contrast, Mixpanel offers A/B testing functionality, allowing businesses to test different variations of their website to optimize user experience and drive desired actions.

  5. Data Integration:
    Mixpanel offers seamless data integration with a wide range of platforms and tools, making it easier to gather and analyze data from multiple sources. It has built-in integrations with popular tools such as Salesforce, Google Analytics, and mobile app platforms. Hotjar, on the other hand, has limited integrations and may require custom development for specific integrations.

  6. Data Privacy and Security:
    Hotjar and Mixpanel have different approaches to data privacy and security. Mixpanel provides more robust security features, including advanced user access controls, data encryption, and compliance with privacy regulations. Hotjar, while also taking data privacy seriously, has a simpler setup with less granular security options.

In summary, Hotjar focuses on qualitative data collection and visualization, while Mixpanel emphasizes quantitative data tracking and advanced analytics. Mixpanel offers more advanced user segmentation, funnel analysis, A/B testing, and data integration capabilities. However, Hotjar is known for its user-friendly interface and simplicity. The choice between the two depends on the specific needs and preferences of businesses.

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Pros of Hotjar
Pros of Mixpanel
    Be the first to leave a pro
    • 144
      Great visualization ui
    • 108
      Easy integration
    • 78
      Great funnel funcionality
    • 58
    • 22
      A wide range of tools
    • 15
      Powerful Graph Search
    • 11
      Responsive Customer Support
    • 2
      Nice reporting

    Sign up to add or upvote prosMake informed product decisions

    Cons of Hotjar
    Cons of Mixpanel
    • 4
      Doesn't work with iframe
    • 2
      Messaging (notification, email) features are weak
    • 2
      Paid plans can get expensive
    • 1
      Limited dashboard capabilities

    Sign up to add or upvote consMake informed product decisions

    What is Hotjar?

    See how visitors are really using your website, collect user feedback and turn more visitors into customers.

    What is Mixpanel?

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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    What companies use Hotjar?
    What companies use Mixpanel?
    See which teams inside your own company are using Hotjar or Mixpanel.
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    What tools integrate with Hotjar?
    What tools integrate with Mixpanel?

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    Blog Posts

    Jul 2 2019 at 9:34PM


    Google AnalyticsAmazon S3New Relic+25
    What are some alternatives to Hotjar and Mixpanel?
    Crazy Egg
    Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.
    FullStory’s unmatched analytics engine automatically indexes every digital interaction with your site or app and empowers teams to measure, validate, and act on each experience at scale.
    ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
    It is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single plugin.
    Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring. Immerse yourself in their behavior to maximize conversions and customer satisfaction.
    See all alternatives