Flurry vs Mixpanel

Flurry vs Mixpanel: What are the differences?

Flurry: Build, measure, advertise and monetize your apps. More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Flurry and Mixpanel are primarily classified as "Mobile Analytics" and "Funnel Analysis Analytics" tools respectively.

Some of the features offered by Flurry are:

• Harness the power of industry-leading mobile app analytics for free
• Look beyond the download to investigate how users interact with your app
• Learn how, when, where and by what kind of audience your app is used

On the other hand, Mixpanel provides the following key features:

• Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
• Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
• Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"Most complete and developer/marketing friendly metrics" is the primary reason why developers consider Flurry over the competitors, whereas "Great visualization ui" was stated as the key factor in picking Mixpanel.

According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Flurry, which is listed in 24 company stacks and 5 developer stacks.