Drift vs MailChimp: What are the differences?

## Introduction 
In this Markdown code, we will discuss the key differences between Drift and MailChimp.

1. **Target Audience**: Drift is mainly targeted towards businesses looking to enhance customer communication in real-time through chatbots and AI, whereas MailChimp caters to businesses focused on email marketing campaigns and automation tools.
   
2. **Primary Functionality**: Drift primarily focuses on conversational marketing through live chat, automated chatbots, and account-based marketing, whereas MailChimp provides email marketing services, including email campaigns, audience segmentation, and automation workflows.

3. **Integration Capabilities**: Drift can be seamlessly integrated with various CRM systems, marketing automation platforms, and other tools like Salesforce and Marketo, whereas MailChimp offers integrations with e-commerce platforms, CRMs, and social media platforms to streamline email marketing efforts.

4. **Customer Support**: Drift offers live chat support through its platform, providing instant assistance to users, while MailChimp offers email and chat support in addition to a vast knowledge base and resources to help users with their email marketing needs.

5. **Pricing Model**: Drift's pricing is based on the number of monthly conversations and contacts, making it suitable for businesses with scalable needs, while MailChimp's pricing is tiered based on the number of subscribers, providing flexibility for businesses of all sizes.

6. **Automation Features**: Drift focuses on real-time interactions and personalization through chatbots and AI, enabling businesses to engage with customers instantly, whereas MailChimp offers robust automation features like sending targeted emails based on customer behavior and preferences.

In Summary, Drift and MailChimp offer distinct features catering to different aspects of customer communication and marketing, with Drift focusing on real-time conversational marketing and MailChimp specializing in email marketing campaigns and automation.