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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Email Marketing
  5. Constant Contact vs Marketo

Constant Contact vs Marketo

OverviewComparisonAlternatives

Overview

Constant Contact
Constant Contact
Stacks34
Followers26
Votes0
Marketo
Marketo
Stacks1.7K
Followers369
Votes16

Constant Contact vs Marketo: What are the differences?

## Key Differences between Constant Contact and Marketo

<Market automation tools like Constant Contact and Marketo offer unique features and capabilities for businesses. Let's explore the key differences between the two platforms.>

1. **Target Audience**: Constant Contact primarily focuses on small to medium-sized businesses, providing email marketing and simpler automation features. In contrast, Marketo caters to enterprise-level organizations, offering more sophisticated marketing automation tools, advanced analytics, and integration capabilities.
   
2. **Scalability**: Constant Contact is more suitable for businesses with smaller contact lists and simpler marketing needs. It is user-friendly and ideal for beginners. On the other hand, Marketo is designed to handle larger volumes of data, more complex campaigns, and extensive integrations. It is suitable for organizations with advanced marketing requirements and a larger audience base.

3. **Customization and Flexibility**: Marketo provides a high level of customization and flexibility, allowing users to create complex automation workflows, personalized campaigns, and detailed lead nurturing programs. Constant Contact, while user-friendly, may offer limited customization options and may not be as flexible in catering to specific marketing strategies.

4. **Lead Management and Tracking**: Marketo offers robust lead management functionalities, including lead scoring, lead nurturing, and detailed tracking of lead interactions across various channels. Constant Contact may have basic lead management features, but it may lack the depth and sophistication that Marketo provides in terms of tracking and analyzing lead behavior.

5. **Integration Capabilities**: Marketo offers extensive integration options with third-party tools, CRM systems, and other marketing platforms, allowing for seamless data syncing and enhanced campaign effectiveness. Constant Contact may have integrations but could be limited compared to the wide array of integrations Marketo offers to streamline marketing efforts.

6. **Pricing and Cost Structure**: Constant Contact typically offers more affordable pricing plans suitable for smaller businesses with limited budgets. Marketo, being a more advanced platform designed for larger enterprises, may come with a higher price tag, catering to organizations willing to invest in comprehensive marketing automation solutions.

In Summary, Constant Contact is ideal for small to medium-sized businesses with simpler marketing needs, while Marketo is better suited for larger enterprises seeking advanced marketing automation capabilities and extensive customization options.

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Detailed Comparison

Constant Contact
Constant Contact
Marketo
Marketo

As an industry leader in permission based online marketing, Constant Contact partners with the leading providers of online marketing and social media marketing solutions.

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Templates and one-click editing- Easy to use. Choose your customizable template;Free personal coaching and support- By phone, email, chat, and in person—anytime;Affordable—start for FREE- Priced for small businesses and nonprofits;Secure, permission-based email lists- Grow your email lists—it's secure and easy;Facebook, Twitter links- Promote your campaign on social media;Anti-spam checker- Send campaigns that get delivered;Social Stats- See who tweets, likes, and shares your emails;Apps & Integrations- Sync with your apps or find new ones
Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Statistics
Stacks
34
Stacks
1.7K
Followers
26
Followers
369
Votes
0
Votes
16
Pros & Cons
No community feedback yet
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
Integrations
PayPal
PayPal
Get Satisfaction
Get Satisfaction
FreshDesk
FreshDesk
Unbounce
Unbounce
Formstack
Formstack
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia

What are some alternatives to Constant Contact, Marketo?

Mailchimp

Mailchimp

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Campaign Monitor

Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

Zoho Mail

Zoho Mail

It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.

Mailtrain

Mailtrain

Mailtrain is a self hosted newsletter application built on Node.js (v5+) and MySQL (v5.5+ or MariaDB).

Iterable

Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

GetResponse

GetResponse

It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

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