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Apptimize

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Apptimize vs Optimizely: What are the differences?

Apptimize: A/B testing for Android and iOS. A/B testing & feature release management for mobile product teams. Know what works before a full release. Test and refine everything in your app. Reduce dependence on developers; accelerate development cycles. Get insights from your users; Optimizely: Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization. Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Apptimize and Optimizely are primarily classified as "Mobile A/B Testing" and "A/B Testing Analytics" tools respectively.

Some of the features offered by Apptimize are:

  • Best in Class WYSIWYG Visual Editor - Run A/B Tests and Multivariate Tests on layout, buttons, color, text, and copy
  • Programmatic Tests - Test anything you can code - from search algorithms to the number of steps in a conversion flow - through dynamic variables and code block experiments.
  • Results and Analytics - Understand how tests impacted key metrics before deploying the winning version to a targeted user segments.

On the other hand, Optimizely provides the following key features:

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization
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Pros of Apptimize
Pros of Optimizely
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    • 50
      Easy to setup, edit variants, & see results
    • 20
      Light weight
    • 16
      Best a/b testing solution
    • 14
      Integration with google analytics

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    What is Apptimize?

    A/B testing & feature release management for mobile product teams. Know what works before a full release. Test and refine everything in your app. Reduce dependence on developers; accelerate development cycles. Get insights from your users.

    What is Optimizely?

    Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Apptimize?
    What companies use Optimizely?
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    What tools integrate with Apptimize?
    What tools integrate with Optimizely?

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    What are some alternatives to Apptimize and Optimizely?
    Taplytics
    Taplytics is a mobile A/B testing service for native apps. By integrating our small SDK in you app, you can run experiments and deploy them to your users without requiring an App Store Update
    Leanplum
    It is a mobile engagement platform that helps forward-looking brands like Grab, Tinder, and Tesco meet the real-time needs of their customers.
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Amazon A/B Testing
    Run A/B Tests on the fly without writing client-side code or redeploying your app.
    Arise
    Arise integrates seamlessly with your app. Arise's SDK for iOS, Android and PhoneGap will never slow down your app.
    See all alternatives