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What is Adobe Target?

A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
Adobe Target is a tool in the A/B Testing Analytics category of a tech stack.

Who uses Adobe Target?

5 companies reportedly use Adobe Target in their tech stacks, including DevOps, McGraw Hill, and ACE.

43 developers on StackShare have stated that they use Adobe Target.

Adobe Target Integrations

Adobe Target's Features

  • Website optimization
  • Single-page app optimization
  • Mobile optimization
  • Server-side optimization
  • Email optimization
  • Connected device optimization
  • Visual preview QA
  • Batch experience prefetch
  • Rules-based personalization
  • One-click personalization
  • Profiles and segmentation
  • Behavioral targeting
  • Automated offers
  • Product recommendations
  • Content and media recommendations
  • Personalized search
  • Location-based personalization
  • Enterprise governance

Adobe Target Alternatives & Comparisons

What are some alternatives to Adobe Target?
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Adobe Experience Manager
It is a Web Content Management System that allows companies to manage their web content (Web pages, digital assets, forms, etc) and also create digital experiences with this content on any platform web, mobile or IoT.
Adobe Analytics
It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
Serving over 200 billion feature flags daily to help software teams build better software, faster. LaunchDarkly helps eliminate risk for developers and operations teams from the software development cycle.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
See all alternatives

Adobe Target's Followers
66 developers follow Adobe Target to keep up with related blogs and decisions.