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What is AB Tasty?

It is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab.
AB Tasty is a tool in the A/B Testing Analytics category of a tech stack.

Who uses AB Tasty?

Companies
3 companies reportedly use AB Tasty in their tech stacks, including Aperto GmbH - Analytics & Data Science, brandpfeil GmbH, and MK Direct.

Developers
16 developers on StackShare have stated that they use AB Tasty.
Decisions about AB Tasty

Here are some stack decisions, common use cases and reviews by companies and developers who chose AB Tasty in their tech stack.

Shared insights
on
AB TastyAB Tasty

Hello, I'm currently vetting new vendors for our AB Testing Capabilities. Currently, we use Conductrics, but it's not very user-friendly as far as a non-technical person setting up the campaigns. I don't consider it scalable or AGILE for our business needs, and we have a very small team so there is also some resource constraint there. We are a DTC brand and looking for ways to improve Acquisition, Engagement, and Retention through personalization and targeting optimizations. AB Tasty tool looks very user-friendly for a non-technical person. Can someone provide some insight from others' experiences with these tools? Ease of use, package flexibility, support, strategic components etc. Thanks Shari Bijaczyk

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AB Tasty's Features

  • Our visual editor and widget library take code out of the equation, so you can run insightful campaigns without the time commitment or hassle
  • Feature flags let product managers toggle new features on or off for a controlled - or personalized - rollout
  • Segment audiences to send the right message, to the person, at the right time—it's hyper-precision at hyper-speed
  • Test the waters with beta programs, canary testing, and other progressive rollout methods to minimize risk and launch with a clear conscience

AB Tasty Alternatives & Comparisons

What are some alternatives to AB Tasty?
Optimizely
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
VWO
Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.
Visual Website Optimizer
Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
Optimize
Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.
Google Optimize
It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.
See all alternatives

AB Tasty's Followers
23 developers follow AB Tasty to keep up with related blogs and decisions.