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App Annie

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App Annie vs Mixpanel: What are the differences?

App Annie: The leader in app store analytics, app rankings, and market intelligence. Annie takes care of all the Math Behind The App Stores keeping you up-to-date with your own app's metrics and the latest app store trends. Annie provides three fabulous products for her fans: Analytics, Store Stats, Intelligence; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

App Annie and Mixpanel are primarily classified as "Mobile App Store Optimization" and "Funnel Analysis Analytics" tools respectively.

Some of the features offered by App Annie are:

  • APP ANNIE ANALYTICS - A free web-service that automatically retrieves, visualizes and stores your app's download, revenue, ranking and review data.
  • APP ANNIE STORE STATS - The most comprehensive free app store database on the Internet today. It provides you with detailed ranking charts, historical data, Featured placements and international app store matrices.
  • APP ANNIE INTELLIGENCE - Our premium product - it allows our advanced customers to access the most accurate market intelligence data available for app stores today.

On the other hand, Mixpanel provides the following key features:

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to App Annie, which is listed in 14 company stacks and 6 developer stacks.

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Pros of App Annie
Pros of Mixpanel
    Be the first to leave a pro
    • 144
      Great visualization ui
    • 108
      Easy integration
    • 78
      Great funnel funcionality
    • 58
      Free
    • 22
      A wide range of tools
    • 15
      Powerful Graph Search
    • 11
      Responsive Customer Support
    • 2
      Nice reporting

    Sign up to add or upvote prosMake informed product decisions

    Cons of App Annie
    Cons of Mixpanel
      Be the first to leave a con
      • 2
        Messaging (notification, email) features are weak
      • 2
        Paid plans can get expensive
      • 1
        Limited dashboard capabilities

      Sign up to add or upvote consMake informed product decisions

      What is App Annie?

      Annie takes care of all the Math Behind The App Stores keeping you up-to-date with your own app's metrics and the latest app store trends. Annie provides three fabulous products for her fans: Analytics, Store Stats, Intelligence.

      What is Mixpanel?

      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use App Annie?
      What companies use Mixpanel?
      See which teams inside your own company are using App Annie or Mixpanel.
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      What tools integrate with App Annie?
      What tools integrate with Mixpanel?

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      Blog Posts

      Jul 2 2019 at 9:34PM

      Segment

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      What are some alternatives to App Annie and Mixpanel?
      Sensor Tower
      Sensor Tower is an app analytics platform focused on helping companies with mobile apps understand and improve their organic user acquisition, analyze their app’s performance, keep up to date with competitors and manage reviews. Over 20,000 mobile companies & developers use Sensor Tower to improve their downloads on iOS (iPhone, iPad and iPod) and Android.
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      appFigures
      App store intelligence for app developers, marketers, and other spectators. Sales and download tracking, ad analytics, app store reviews, app store ranks and top charts, and more.
      Mobile Action
      Mobile Action helps mobile marketing teams, developers and founders manage the app store optimization and ad campaigns of their mobile apps in an all-in-one mobile marketing platform. Mobile Action offers insights into app store optimization for clients to better position themselves in the app stores and garner the highest organic downloads that have the biggest impact on retention.
      SimilarWeb
      It is a website which provides web analytics services for businesses. The company offers its customers information on their clients' and competitors' website traffic volumes; referral sources, including keyword analysis; and website "stickiness", among other features.
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