Alternatives to Crazy Egg

Segment has made it a no-brainer to integrate with third-party scripts and services, and has saved us from doing pointless redeploys just to change the It gives you the granularity to toggle services on different environments without having to make any code changes.

It's also a great platform for discovering SaaS products that you could add to your own – just by browsing their catalog, I've discovered tools we now currently use to augment our main product. Here are a few:

• Heap: We use Heap for our product analytics. Heap's philosophy is to gather events from multiple sources, and then organize and graph segments to form your own business insights. They have a few starter graphs like DAU and retention to help you get started.
• Hotjar: If a picture's worth a thousand words, than a video is worth 1000 * 30fps = 30k words per second. Hotjar gives us videos of user sessions so we can pinpoint problems that aren't necessarily JS exceptions – say, logical errors in a UX flow – that we'd otherwise miss.
• Bugsnag: Bugsnag has been a big help in catching run-time errors that our users encounter. Their Slack integration pings us when something goes wrong (which we can control if we want to notified on all bugs or just new bugs), and their source map uploader means that we don't have to debug minified code.

This is my stack in Application & Data

JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

My Utilities Tools

Google Analytics Postman Elasticsearch

My Devops Tools

Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

My Business Tools

Slack

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

Hey all, I'm managing the implementation of a customer data platform and headless CMS for a digital consumer content publisher. We're weighing up the pros and cons of implementing an OTB activation platform like Optimizely Recommendations or Dynamic Yield vs developing a bespoke solution for personalising content recommendations. Use Case is CDP will house customers and personas, and headless CMS will contain the individual content assets. The intermediary solution will activate data between the two for personalisation of news content feeds. I saw GCP has some potentially applicable personalisation solutions such as recommendations AI, which seem to be targeted at retail, but would probably be relevant to this use case for all intents and purposes. The CDP is Segment and the CMS is Contentstack. Has anyone implemented an activation platform or personalisation solution under similar circumstances? Any advice or direction would be appreciated! Thank you

Hi,

This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

If you are using Segment and GTM together, I would love to learn more about your best practice.

Thanks!